Snoop Dogg Getting Serious With Jersey Shore’s “The Situation”

Article written by: Asmara Wreksono
Posted on: August 18, 2010

Although his other clothing line, Rich and Famous, has just been shut down, we’ve reported a few months ago that Snoop Dogg has been appointed as president for Serious Pimp Clothing line. But this time, Snoop doesn’t go alone, other than his spiritual advisor Bishop Don Juan, he also warms up to a cast member of MTV’s reality show: Jersey Shore. Snoop Dogg tapped Mike “The Situation” Sorrentino to develop the line together. The Situation stated:

“I’m very excited to unveil my Serious Pimp clothing line to the public. My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being ‘The Situation’ means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you.”

Serious Pimp was launched in 1999 and appointed Snoop back in June as one of the big honchos for the line. The brand’s founder and CEO, Damian Kutzner, commented on taking The Situation on board:

“We’ve expanded our presence rapidly in markets across the country and overseas. The Situation’s swagger, attitude, and confidence resonates with the Serious Pimp image. We’re very excited to welcome him to the board.”

A sweet deal with Serious Pimp is apparently not the only thing happening between The Situation and Snoop Dogg. There’s a hint that a musical collaboration between the two is in the works.

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One Response to “Snoop Dogg Getting Serious With Jersey Shore’s “The Situation””

  1. andre says:

    August 19th, 2010 at 3:25 pm

    snoop= the man

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