Jay-Z is a man of business and this time he’s linking arms with Nike to create a limited edition sneaker. In conjunction with the World Basketball Festival which takes place in New York from August 12th – 22nd, Jay-Z created only five pairs of Nike’s “All Black Everythings”. Each pair represents each country which participates in the event: France, China, Brazil, Puerto Rico and the USA.
Nike donated all five pairs to Jay-Z’s nonprofit foundation: The Shawn Carter Foundation, for charity. Trevor Edwards, Nike VP Global Brand and Category Management announced last weekend prior to the launch of the World Basketball Festival:
“We’re excited to bring together the international prestige of Jay-Z and the USA Team on stage at famed Radio City Music Hall to open the first World Basketball Festival. This will be a historic night. We’re also honored to collaborate with Jay-Z on limited edition Air Force 1’s that celebrate the countries participating in this inaugural event.”
Jay-Z is the only other person on earth with the full five pairs of sneakers so if you want to collect all five and pull a Hova, go over to eBay right now because the auction is still up until August 22nd, 2010. So far (at press time), the China edition is the one getting the most bids and has the most expensive price of $2,225. Here are some pictures of the US edition:
In other Jay-Z news, the hip-hop mogul is also set to release his memoir, titled “Decoded”, written by Dream Hampton. If you want to take a peek inside the very private hip-hop figure, you’ll get quite a lot from the book. Jay-Z opened up to Rolling Stone magazine recently:
“It’s too much. For the book, I was interviewed, people close to me were interviewed. So I was learning a lot of things I didn’t know as a child. It’s not anything i haven’t said in the past, in songs. It’s just more detailed. A song is three minutes long. A book doesn’t have to rhyme, and it has no time limit, so you can say exactly how everything went.”
Although the book will drop on November 16, 2010, it’s available now for pre-order at Amazon.