with Russell Simmons

See It. Wear It. Live It. 

Launched in 2002, is the world’s first online magazine devoted to the urban lifestyle and streetwear apparel.

“SoJones” is a reference to the old saying “keeping up with the Joneses.” Our audience is all about staying ahead of the fashion and trends curve. We are Jonesing for what’s hot and what’s next.

Featured in publications such as Investors Business Daily, SoJones publishes fashion-forward content in the form of news articles, trends coverage, and celebrity updates.

Our viewers covet our exclusive interviews with clothing brand reps, stylists, editors, music artists, and other tastemakers in the world of street and hip hop-inspired apparel and footwear. We have interviewed celebrities such as T.I., Nelly, Paul Wall, Russell Simmons, Baby Bash, Jadakiss, Sean Kingston, and many more.

SoJones interview with Nelly
SoJones interview with Nelly


150,000+ Visitors Monthly
200,000+ Pageviews Monthly
13K+ Twitter Followers

Audience Statistics

Gender: 51% male
Young Adult: 58% 18-34
Less affluent: HHI Educated: 59% college or post-college degrees

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