Music fashion mogul Damon Dash plans to launch a clothing brand entitled “CEO”, which will reflect the image desired by a clean cut, mature audience. As seen on the BET … Read more

Rapper Eve has come on board as the newest spokeswoman for M.A.C. Cosmetics’ new M.A.C Viva Glam VI campaign. Eve will join fellow celebrities Debbie Harry, Dita Von Teese and … Read more

Coming off a very busy year, the clothing line brand Lifted Research Group, better known as LRG has been inspired to launch a womenswear line. Branded with their signature ‘L’ … Read more

Teresa Caldwell, mother of rap star Bow Wow, has had a long standing for passion that many are unaware of. According to resources the Teen-Icon’s mother dabbles in the fashion … Read more

Brooklyn, New York’s John “Fabolous” Jackson, stated in 2005 that he wanted to release his own clothing line in the coming years. Without publicizing detail, the artist went into a … Read more

Sean John, the world’s fastest growing line of sportswear for men and now for women, and G-III Apparel Group Ltd announced the signing of a license agreement for G-III to … Read more

New York’s number one station for hip-hop and R&B, HOT 97 FM, will kick off fashion week with its third annual FULL FRONTAL HIP HOP FASHION SHOW on Friday, February … Read more

Rapper and actress Eve Jihan Jeffers is relaunching her clothing line, Fetish. Fetish by Eve first debuted back in 2003 but the brand was unexpectedly cancelled due to multiple problems … Read more

Hip-hop star THE GAME is following in the fashion footsteps of his mentor 50 CENT, by releasing his own athletic sneaker. While 50 Cent has his own line of sneakers … Read more

Over time Nike, adidas, and Reebok sneakers have been the subject of many’s addiction. Television actors, musicians, and athletes set trends in Urban areas that went mainstream, leaving some today … Read more

Erving Geoffrey, a newly emerging clothing line known from its appearances in Ja Rule and Murder Inc videos, is currently under fire from many online customers. After Shopping at the … Read more

Nike, Jordan, adidas, and Reebok shoe fanatics are slowly catching onto the new commotion that’s spreading in different parts of the Northeast, United States. What is this new sneaker uproar … Read more

KanYe West, probably one of the hottest rising talents of hiphop currently, is planning to release his new brand, Mascot clothing. Kanye’s clothing line is rumored to be hitting stores … Read more

DrJays.com, a hip hop clothing retailer birthed in 1975, has been one of the most outstanding sources of Urban and Hip Hop fashion retail items since opening in the “South … Read more

Brooklyn born artist Queen Bee bka Lil’ Kim has been long known to blaze fashion trails in everything from luxury’s Versace and Iceberg to pop culture’s Old Navy. And while … Read more

After Jay-z constantly mentioning how his new style is strictly for grown people, the hiphop crowd’s appetite grew for that “grown man” look. And yes, there was Armani, Gucci, Burberry, … Read more

Lugz Shoe Company, a leading brand in urban footwear, has announced their partnership with music mogul and multi-platinum hip-hop artist Bryan “Baby” Williams aka Birdman to create a signature athletic … Read more

Rap artist Lil Filp was brought into a major spotlight through his 1st hit, “This is the Way We Ball”. As a Texas artist, he also filled a void left … Read more

Latrell Sprewell, the Minnesota Timberwolve’s explosive 2-gaurd, released what everyone oringally knew as “Sprewell Rims” over 1 year ago. Why were those rims such a big headliner in hiphop car … Read more