Rapper Eve has come on board as the newest spokeswoman for M.A.C. Cosmetics’ new M.A.C Viva Glam VI campaign.
Eve will join fellow celebrities Debbie Harry, Dita Von Teese and Lisa Marie Presley for the campaign. Proceeds from sales of the company’s Viva Glam VI lipstick and lipglass will be donated to the M.A.C AIDS Fund, an organization that supports men, women and children affected by HIV/AIDS globally.
“In some countries there are not enough doctors, nurses or hospitals to deliver existing HIV treatments,” Eve said. “We need to develop these hospitals and bring in more medical professionals in these countries so when new treatments or a cure is found, we know how to get it to people who need it most.”
In addition to the star-studded line up, the Fund announced that $6 million in grants will go to 12 organizations addressing crucial areas of need affecting the HIV/AIDS epidemic and those living with the virus.
The effort is the Fund’s largest effort to date. The grants will be used to address treatment adherence, the need for prevention efforts in high-risk populations; increasing the number of doctors and nurses in countries that need it most and providing survival-based needs such as food and housing to those living with HIV/AIDS.
“Our Viva Glam VI spokespeople cut through the clutter,” added John Demsey, M.A.C. global president Fund chairman. “They are all incredibly talented and have strong and distinct points-of-view and unique perspectives on this crisis.”
Besides raising overall awareness and support of the HIV/AIDS epidemic, the women will help educate the public on the emerging issues being addressed by the 12 grantees.
They will also be featured in a series of Viva Glam VI campaign portraits, shot by celebrated photographer Michael Thompson.
More than $70 million has been raised for the organization since its establishment in 1994.