Hot 97 Radio Station To Launch 3rd Annual Full Frontal Hiphop Fashion Show

New York’s number one station for hip-hop and R&B, HOT 97 FM, will kick off fashion week with its third annual FULL FRONTAL HIP HOP FASHION SHOW on Friday, February 3rd, 2006 at 7PM at the Hammerstein Ballroom located at 311 West 34th Street, New York, NY 10001.

Hip-Hop icon rap artist Busta Rhymes will perform his new single Touch It” off of his new album “The Big Bang, that is climbing the charts. Performances from R&B’s rising talents Keyshia Cole and Ne-YO will be .

Some of the hottest urban labels in fashion including Akademiks, Gilyard, White Boy clothing and Laque will showcase the latest looks for Spring 2006. HOT 97’s Full Frontal Hip-Hop Fashion show will be the premier hip-hop event for Fashion Week 2006. Bigger and better every year, this year will top the rest as additional designers will be announced soon.

HOT 97 morning show personality Miss Jones, will host a VIP Players Lounge with special gifts and prizes all night long. Tickets are $47.50 and $97.50 available online at or by calling 212-307-7171.

FULL FRONTAL HIP HOP is presented by HOT 97 and Red Ginseng Plus and Aloe Vera Energy Drinks and produced by Trevanna Entertainment.

New, worldly Urban & Hip Hop Fashion designers from URB1.COM were also invited to participate in the show. The brand names of those designers will not be publically released before the show to keep anticipation high.

Canada’s #1 NBA accessories designer, Nexlyne Inc, is rumored to be amongst the list of those invited. Recently moving into the United States and becoming available to the public through stores such as Underground Station and Foot Locker, Nexlyne’s accessory products will definitely be a highlight of the show.

“I expect Hot 97 to come hard with the fashion. They are the #1 radio station in the United States, they better not come weak! And every celebrity from New York in the Hip Hop industry without their own line should be there looking for a few new name brands to affiliate themself with. Just by doing that, they can bring more money to the minorities of urban culture,” said the founder of URB1.COM, Rodrick Rainey.

A little over 3 weeks away, URB1 Magazine and URB1 Online is hoping this February 3rd event is going to help shape some new trends coming in 2006. And while no photo coverage can be done without proper invites, URB1 also hopes to retain or take photos at the show with permission from Hot 97. If made available, those photos will be posted on URB1.COM’s main page!

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