Pa:nuu

Pa:nuu

Pa:nuu

Pa:nuu, People Are Not Usually Useless, was founded in Kolding, Denmark by Jacob Hoilund and Cathrine Nielsen in the summer of 2006. Although new in the business, their brand has rapidly spread in just two years! Developed out of a love for queer, yet fantastic chromatic graphic prints and designs, Pa:nuu takes you back to the creative world of the 80’s, into a world where simplicity was a choice between colored checks or luxurious zebra-like shorts.

Team Pa:nuu keeps their customers interested with interesting patterns, simple graphic designed images with vibrant colors and artistic shapes. People Are Not Usually Useless makes a stand with their outstanding fashion sense that brings the 80’s back into the IT trends. Blocks, animals, zigzags, random shapes, whatever it is – Pa:nuu just seems to make it right with every design!

Pa:nuu’s collection offers jersey jackets and jazzy kaleidoscopic sweatshirts, knitted garments, pants and zebra-like designed shorts, high-quality checkered polo shirts and multi-colored graphic tees for men. As for the ladies, the brand offers colorful checkered polo shirts, cute, long sweatshirts and tops with eccentrically decorated figures and diagrams. Also in the market is Pa:nuu’s collection of jewelry – bright and unique necklaces, earrings, bracelets and their standard digital watch to accompany their patterned apparel.

Pa:nuu's Colorful Patterns

Pa:nuu's Colorful Patterns

Slowly making noise with their cute and cool chromatic blocky patterned designs, Pa:nuu covers magazines with features of their unique brand. The lucky magazines to have had editorials on Pa:nuu include Sport & Street, Downtown, M!, WAD, FHM, Cosmopolitan, Elle, FHM Germany, Be Street, The Vision, Sportsfan, Textil, BB Buletin, Woman, Code, Sirene, Costume and Cooler. Also into events, Pa:nuu took part in Copenhagen Fashion Week 2009 and Bread and Butter Berlin. Also sporting Pa:nuu is Fedde Le Grand, Danish acts Nik and Jay and Lady Sovereign.

Pa:nuu may be newbies in the fashion industry and yet, their clothes are taking off in stores everywhere! This rookie holds headquarters in Denmark and has retailer stores in Sweden, Norway, Finland, Germany, UK, Belgium, Luxemburg, Holland, France, Spain, Italy, Greece, Latvia, Hungary, Faroe Islands, Iceland, US, Canada, Australia, Singapore, Japan and Hong Kong. Online, Pa:nuu can be bought from Fresh Cotton, Yoox, Kaboodle, Dr. Shoes, Bizrate, The Find, Revert Ladies and at Karmaloop. Pa:nuu’s official website www.panuu.com also has a webshop where you can buy your own Pa:nuu gear.

The brand’s full-of-life collection is perfect especially for the youth – whose energy, personality and absolutely fascinating ideas and intelligence match all of Pa:nuu’s designs perfectly.