The SoJones focus: Dannijo

As always, SoJones will have the best tips for making a brand like curators like Xenia or Moka Blast. Since our beginning, people have been able to load up our pages, sit back and laugh at the adventures of the great writers of the penninsula. The brand DANNIJO is growing up to be a largely popular brand, thanks to Beyonce and Sarah Jessica Parker.

DANNIJO is a lovely crafted brand.
DANNIJO is a lovely crafted brand.

Jodie and Danielle have 4 tips for how you can create your own story through your brand:


“The term ‘lifestyle’ is thrown around a lot and for us; it’s about storytelling and engaging with people in a conversational way,” Snyder says. “We want our brand to be viewed in the same way you’d view a friend who’s changing and evolving, but still has a strong sense of DNA.” For example, the captions in Dannijo’s Instagram, are short, sweet, and full of personality.


“Consumers are really smart now,” Snyder says. “We’re in the day and age where information is at everyone’s fingertips through the Internet, social media, and apps—as a founder, you have to be smart and creative and get people excited in a fresh way. Jodie and I were not excited about just doing a ‘pop-up’—that wasn’t enough. We wanted to evoke a childlike sense of playfulness, creativity, and excitement.”

love it? Visit today!
love it? Visit today!

To that end, the space is not simply a showroom of the brand’s jewelry: It includes a cafe, retail, installations, and will host talks.


The Conversation Pieces installation will feature vintage clothing from A Current Affair, artwork from JK5, a series of talks, and athletic wear from Carbon38. While they’re seemingly disparate, Snyder says it’s essential to partner with people who have a similar creative drive.

“You can’t do anything successfully on your own—it’s about finding like-minded partners that bring energy to a project,” she says. “We respect the people we work with and we always want to be impacted by other artists. The key is a shared understanding of the ultimate goal. Collaborations are a win-win.”


“Fashion shouldn’t be pigeonholed; it should be seen in a light where there is meaning and narratives are celebrated,” Snyder says. Hilary Rhoda is the inaugural speaker who will talk about fitness and health. Other subjects include philanthropy and sisterhood—subjects that are important to the Snyders.

Finally, we have a poem from Jack Williams for you. This one is titled, ” ode to dad”:

Ode to dad 

You sheltered me from many storms.

You prove to be a teacher far above the norm.

You guided me with wisdom so I could get by.

You always were a main support of the things I try.

Real fashion from DANNIJO and #sojones
Real fashion from DANNIJO and #sojones

You could always detect when I lied.

You were always a shoulder when I needed to cry.

We watched everything from karate to scary movies together.

You put sugar in my milk at night so I could drink it.

Thank you for showing me the way.

And I’m pleased to say happy birthday.

By: Jack Earl Williams j.r.

SoJones over and out!