Moving from California to Texas is a culture shock for anyone, but a burgeoning rap artist might take that challenge a little harder than most. Luckily Snow the Product was able to bypass any turbulence in her journey, and the young rapper has been making a huge name for herself. But does she have what it takes to be the next big thing out of the lone star state?
How has your career handled the transition from California to Texas?
It’s a little bit more dance feel over here compared to California where it’s a bit of a faster tempo, but once I got used to that and it kind of helped me out because I grew as an artist after being influenced by different music. It’s been pretty good and they’ve actually supported a lot. A lot of the Texas artists have been showing me a lot of love, so I can’t really complain.
What has it been like breaking through as a female artist?
I mean it’s kind of like a similar thing. There are benefits because there aren’t too many out there, so if you’re good you’re probably going to stand out among the other males, but it’s bad because it’s a male dominated business. A lot of guys need to check their egos and not be threatened by a girl. I know a lot of artists that have already been in the game and they’ve never really reached out for tracks or anything like that, so I don’t really know what that’s about, but even though it’s hard it is possible to do. A lot of girls are opening the doors and you hear a lot more female rappers lately, so I think it’s about to get a lot better. I would say the outlook is promising.
Where do you see yourself fitting in that new wave of female artists that are coming out?
I think it’s a blessing and everything happens for a reason. I’ve been close to doing a lot of stuff before and I think there’s a reason why I didn’t do those things before and I’m doing them right now. It’s definitely a good look and I think people are opening themselves up more to not judging a rapper by their gender or color or anything like that because its music and that’s one of the things and that’s one of the best things coming in the game right now.
What are you working on now?
Unorthodox dropped on the 30th and that’s what I’ve been real excited about right now. It’s like my best music so far and hopefully people will like it and take to it and show me as much love as they’ve been showing me so far.
Why drop it around this time?
I was due for a project you know what I mean. I dropped “Shut Up” a year ago and ever since then I’ve been doing mixtapes and viral videos, but I haven’t really dropped a project and I thought right now would be a good time.
What do you want to get out of this project?
Right now my fans have been asking for more solo stuff because I’m always on a lot of collabos and features, so that’s what I gave them.
Tell us about the type of style we can expect to get from you?
The reason that I felt real good about naming it Unorthodox is because right away you know not to expect the ordinary. I can do whatever I want and you pretty much were already told that this was going to be different. It really varies. I have stuff that’s really lyrical and aggressive, but then I have stuff that’s still lyrical, but the hook is a little more dove step influenced and some newer stuff that people aren’t really doing yet. Then I also have some love songs. It’s just me really being able to find myself as an artist and people being able to listen to it and do it with me.