Joyrich Fall ’13 Lookbook x Video

Joyrich-FW-13-Lookbook-1-10I’d be lying if I said I didn’t want to do EXACTLY what plays out in Joyrich’s Fall ’13 Lookbook Video. Scene by scene I want to reenact this whole damn thing.

Joyrich take us -literally- down Route 66 and has a Vegas-style union. This makes perfect sense, since the collection is inspired by 1950s Americana culture. I can’t help but feel like this was a little inspired by my favorite movie, Casino, too.

The rock tunes set the mood and are amped up by dance music undertones as our hero and heroine go on a road trip. The clothes are perfectly showcased. From the repurposed NFL logo to the high-end mix of 80s and 90s hip-hop esque cuts and who can forget Joyrich’s iconic leopard print. In fact, ALL the prints are amazingly perfect.