Zendaya And Other Stars Jump On The Logomania Trend

Closeup of Zendaya with long center-parted hairstyle
Shutterstock | 673594
Fatima Araos

Luxury brands are literally giving their stamp of approval to celebs (or, depending on how you look at it, celebs are lending their star power to brands) as logomania becomes a thing again.

Stars like Zendaya, Kourtney Kardashian, Mary J. Blige, and others have been stepping out in looks emblazoned with impossible-to-miss logos. It ups their cool factor to be associated with luxury, but it benefits the brands as well to have famous celebs as their walking advertisements.

Ahead, check out six style stars rocking the logomania trend.


As the face of Valentino, Zendaya got a special outfit when she attended the brand’s Spring 2023 show in Paris recently. Valentino shared the above video on their Instagram showing her “full Toile Iconographe look, which would later be unveiled on the runway,” the caption says.

The black ensemble includes an oversized blazer, matching shorts, and a sheer catsuit all bearing the brand’s V logo. Her pumps and jewels are Valentino as well.

Kourtney Kardashian

Kourtney Kardashian attended the Tommy Hilfiger Spring 2023 show last month in New York wearing an indigo denim catsuit from the brand’s collaboration with Richard Quinn. The long-sleeve, zip-front outfit is printed all over with a special TH monogram combined with Richard Quinn’s daisy logo. It is available on Tommy Hilfiger’s website with a $490 price tag.

Mary J. Blige And Nicky Hilton Rothschild

Mary J. Blige performed in Atlanta recently wearing a Balenciaga top paired with coordinating Pantashoes. The top features a high neck, body-con silhouette, and all-over logo sequins, and it retails for $3,450 on Balenciaga’s website.

Nicky Hilton Rothschild attended the Versace show in Milan last month rocking a head-to-toe ensemble from the label. There was no mistaking it because the name was displayed all over her jacket and mini skirt in glittering crystals! The socialite completed her look with a black top, platform pumps, a patent leather bag, and a pair of shades.

Vanessa Hudgens And Bella Hadid

Vanessa Hudgens was in Milan as well, and she attended the Versace after-party sporting a logo skirt similar Nicky's. She opted to pair it with a low-cut, crystal-studded top along with retro pink shades.

Bella Hadid starred in Marc Jacobs’s Denim Monogram campaign, which featured multiple pieces boldly printed with the brand’s name. In this photo, she’s sporting a cutout dress ($425) from the collection, teamed with a bucket hat ($175) and a tote ($325). The whole look is available on the brand’s website.

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