Jennifer Lopez Uses This JLo Beauty Product For A Firm Booty

Closeup of Jennifer Lopez wearing ponytail
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Fatima Araos

Jennifer Lopez knows how to take care of her assets!

The 53-year-old singer, actress, and business mogul is famous for a certain body part (among many other things), so it only makes sense that she’d create a product to give it all the TLC it needs. Enter the JLo Body Firm + Flaunt Targeted Booty Balm.

Lopez recently shared a video on JLo Beauty's Instagram page announcing some good news: the Booty Balm, which according to the caption “firms and hydrates skin, increases skin elasticity, and fades the appearance of stretch marks,” is now available at

Watch it below.

Firm + Flaunt Targeted Booty Balm

“Hey guys,” the Marry Me actress starts her vid. “It’s a special day today. I’m so excited to announce our Firm + Flaunt Targeted Booty Balm is now available at”

Next, she talks about the product and what it can do for you. “Meet JLo Body Firm + Flaunt Targeted Booty Balm,” she says. “It is a targeted treatment to help visibly sculpt, lift, and smooth areas like your waist, your thighs, your upper arms, and your booty, yes.”

How To Use

How do you use Firm + Flaunt Targeted Booty Balm?

“You take a generous amount – you know, I have teenagers and I’m a married woman now so I can’t be rubbing cream all over my butt on the Gram, so…” she says, laughing. “You just take a generous amount and you rub it in your hands and then I use it on areas like the back of my thighs, my arms and, like I said, even my booty.”

Key Ingredients

The newly married star also talks about Firm + Flaunt’s ingredients, saying “It’s powered by pink pepperslim and guarana seed extract. It’s clinically proven to firm and tone. There’s lots of science that went into this. And it firms and tones in all the right places while reducing the look of cellulite and stretch marks. Yes, I said it.”

Get Yours From Sephora

Lastly, Lopez shares the story behind the product and what inspired her to create it.

“[G]rowing up, my mom and the women in my life, they were so concerned with their cellulite and their stretch marks from having kids, wanting to work out, wanting to always look better in a bathing suit, wanting to look better in shorts in the summertime in New York where I lived,” she says. “And it was always kind of a concern of mine, always something that I dreamed.”

So if you want a firm booty like JLo’s, head on over to to purchase your Firm + Flaunt Targeted Booty Balm ($65).

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