Get Gorgeous Lashes Like Jessica Alba's With Honest Beauty's Extreme Volume Mascara

Last week, Alba uploaded a video to Honest Beauty's and her own Instagram pages sharing the news of the Extreme Volume Mascara's launch. In the vid, she notes that the company already has the Extreme Length Mascara – "one of the very first products that we ever developed, clean mascara," she says.

"We choose not to use over 25 hundred ingredients, so it's so hard to actually get something that works and is also clean," she adds. "So our Extreme Length Mascara, even people who don't even care about clean beauty are obsessed with it."

Next, the Honest Company founder introduces the new Extreme Volume Mascara and discusses what makes it special.

"Blue primer, one of the key elements to getting, like, the richest black color," she explains. "We also have three different sizes of fibers. They're sort of like extensions for your lashes.

She adds that the fibers "distribute a lot of product on your lashes and give you really natural but more of the luminous look to your lashes."

Honest Beauty backs it up with chemistry, too.

In another video post, one of the brand's scientists explains what the blue primer is for.

"In order to make it a richer, darker black, we added the blue primer," she says. "A great way to intensify black and make it look even richer and darker is by adding a blue undertone. It creates intensity, depth and gets rid of that ashy gray undertone that you see with non-vibrant black."

In a separate post, she and another scientist also explain why they use fibers in three different lengths. According to the caption, the brand opts for "naturally-derived fibers – small, medium and large – for maximum volume from root to tip," The Extreme Volume Mascara "will give you that 'falsies but not' effect without the potentially harmful ingredients."

Honest Beauty's Extreme Volume Mascara is available on Amazon for $19.99.