Style & Trends

It was 1973. Jeans wear entrepreneur Shantilal Parmar spotted Nitin Shah, who worked for a petrol station, and made him a commissioned agent selling jeans. From that moment, Nitin learned … Read more

Evisu, also known as Evisu genes, is a Japanese designer brand which specializes in jeans and denims designed and embellished the old-fashioned labor-intensive way. Evisu is famous for its modern … Read more

Timberland’s origins go as back as 1950’s when Nathan Swartz managed to get hold The Abington Shoe Company in Boston. He honed his skill in shoe making and started devoting … Read more

Kani Ladies, a hip urban clothing collection, was formally launched in 2001. It is currently one of the best street fashion clothing lines for young ladies. It started as an … Read more

Triple FAT Goose or TFG clothing for short, the coolest wear for the extreme cold weather lives up to its name. The namesake FAT stands for “For Artic Temperature”, and … Read more

Chic clothes that can make you effortlessly trendy - this is what Luxirie by LRG is all about. It’s not difficult to see, in the name alone – Lux (meaning … Read more

Mecca USA was founded in 1994 by sportswear visionary Mike Alesko. Since then, it has been the brand leader because of its enduring styles, trendy designs and reasonable prices. Mecca … Read more

Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the … Read more

“Our focus is on the fine detailing, the fabrics, as opposed to focusing on big applications and big logos,” said Boris Burdikin, RSRV’s current creative director and Vice President for … Read more

When brothers Georges, Armand, Paul, and Maurice Marciano moved from the South of France to America in the late 1970’s, they brought with them a sophisticated European flair when they … Read more

Famous Stars and Straps is an American clothing brand by music artist Travis Barker of blink-182. It started in the year 1999 in Ontario, California and has gained a huge … Read more

What started out as a retail store for outdoor gear, North Face evolved into a company of world class innovation for outdoor apparel and equipment. The brand’s logo symbolizes the … Read more

Eve at the Magic Convention in Las Vegas, premiering Fetish. Fetish by Eve is the clothing line by the hip-hop music songstress Eve. Born in Pennsylvania, she started her music … Read more

Since its inception in 1993, Ecko Unlimited has exploded into a leader in the hip-hop, skate/extreme sport and designer fashion markets. Marc Ecko, the creative force behind the Ecko Unlimited … Read more

Jennifer Lopez, also known as J-Lo, created two clothing brands alternate from her original “J-Lo” label since 2001. Lopez launched both Sweetface and JustSweet clothing brands, catering to two different … Read more

True to its name, Pastry is a luscious line of urban clothing, footwear and bags which can make you crave for more. Pastry is the brainchild of sisters Vanessa and … Read more

Since 1999, American clothing brand Akademiks has been the innovator, creator and the driving force behind what’s hot and relevant in urban fashion. Their motto “DENIM IS KING” has been … Read more

Pelle Pelle is an urban fashion brand launched in 1978 by designer Marc Buchanan. His clothing specializes in transforming street clothes to urban gear and appeals to a wide variety … Read more

Live Mechanics clothing brand was spawned from the fusion of music and the streets. Shaking up reality through art, music and an appreciation of life’s challenges, Live Mechanics has been … Read more