Get the troops ready for a fashion revolution with the relaunch of Troop Clothing footwear and apparel. Serving hip hop and urban wear fans since 1986, Troop’s momentary absence from the fashion scene is being compensated for with a grand reemergence, meant to cater to the modern generation of fashion mavens and young urbanites.
Several fashion brands have been seen re-entering the fashion scene after a brief hiatus, and Troop is one of them. With the same brand and logo that fans have come to love yet with a fresher vibe, long-time Troop followers will definitely be delighted by the reappearance of Troop merchandise in store shelves, allowing them to jazz up their looks with the hip hop, vintage feel that Troop brings.
Conceived in 1986 in the streets of the Bronx in New York by brothers Teddy and Harvey Held and another partner, William Kim, the brand’s inception was heavily founded on the hip hop lifestyle. Where hip hop is seen and heard, Troop is sure to follow, as demonstrated by the big name hip hop acts known to sport Troop and make the brand famous, such as LL Cool J and MC Hammer. Despite being strongly rooted on hip hop, the brand’s famous endorsers managed to make the label popular even with the mainstream public, proving that Troop Clothing is not just for a certain genre, but can suit even the average, everyday individual. Still strong on its roots 20 years later, there is no better person to headline the comeback of Troop Clothing in 2007 than another big name artist, Nelly. Nelly first made the re-entrance of the clothing line known to the public during his performance in the BET (Black Entertainment Television) Hip Hop Awards in 2007. Fresh from the success of another brand that he has already launched, Apple Bottoms, Nelly is definitely bringing new life into Troop and enhancing its appeal to the new breed of individuals looking for a clothing line to complement their urban lifestyles.
Because majority of the brand’s customers were composed of African-Americans and Latinos, a rumor started circulating that the brand is owned by the Ku Klux Klan (or the KKK). The organization was allegedly exploiting the blacks through the sale of the Troop products, and there were supposedly pieces of paper with the inscription “To rule over oppressed people” – which is the acronym that Troop was said to stand for – sewn into the lining of Troop jackets. Of course, as with any urban legend, there was no solid evidence that could back up these claims, with Wesley Mallory, the brand’s then marketing director, even cutting open the linings of the said jackets in a public store just to show that there were no such slips of paper which bore the hate message sewn into the merchandise.
Because so many people are clamoring for vintage sneakers to hit the shelves once again, the fashion gods have given in to their plea and have made Troop merchandise widely available to them. No longer will they have to scour vintage shops just for them to be able to get their hands on a rare pair of Troops sneaks – they are now being produced for mass consumption, just like how it was during the label’s heyday in the 80’s. For vintage shoe collectors who don’t really use the sneakers for functional purposes but merely buy them for their aesthetic, nostalgic appeal, this should serve as good news as well, as they are going to add a pair or two to their collection.
Included in the sneaker line are the Troop Pro Edition, a classic model given a fresh finish with the additional details added into them. The Troop Pro Edition now features an embroidered logo on the sides as well as an air-bag, yet with the same elephant print all over the shoes. The Troop Pro Edition sneakers come in black and red, perfect for the fuss-free, no-nonsense sneaker wearer.
With Troop followers coming from diverse locations such as the United States, Japan and Europe, Troop will surely have a solid fan base for years to come, no matter what rumors are hurled its way. Troop can be bought from online retailers such as DrJays.com, Finishline.com, and from the brand’s official website, Trooponline.com.
Join the fashion revolution by choosing the clothes from Troop Clothing. The brand offers some of the strongest designs in the hip hop scene today. If you are looking for urban wear with a rough edge, this fashion brand is it. Troop has a long history of providing cool, jazzy clothes that will make you the center of attention wherever you are.
For Fashion Mavens and Urbanites
Today’s modern generation will discover that there are a lot of exciting things about Troop Clothing. The brand provides apparel and footwear that are young, hip, and stylish. Its main inspiration comes from the streets of New York but other influences play a role in its design as well. Where hip hop is seen and heard, Troop is sure to follow. Some of the biggest names in the scene are fans of this line because it depicts exactly the image they want to project.
While the main inspiration behind the brand is hip hop, Troop has become big in the mainstream market as well. This can be attributed to its bold colors, compelling design, and fresh approach. People who want to stand out from the rest can choose Troop to gain the appeal they want. The design elements integrated into the Troop clothes also complements today’s lifestyle.
Bring Life to your Outfit
Troop Clothing doesn’t put its customers in a box. Expect fresh things from the brand whenever it releases new clothing lines. Majority of the brand’s customers come from African-American and Latino backgrounds. But that doesn’t stop anyone else from patronizing the brand because of its captivating design elements.
For example, the vintage collection from Troop has become popular in the mass market. As soon as they hit the shelves, the products started selling like hotcakes. There’s no more need to scour vintage shops to get the genuine vintage hip hop feel. Everything you want and need is available at the nearest Troop store.
You can also shop online at the company website or its affiliated websites. Make it a point to check out their latest line today.