Sean ‘P.Diddy’ Combs has always incorporated his great sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John.
Mr. Combs created Sean John clothing to fill a void in the market for well-made, sophisticated, fashion forward clothing that also reflected an urban sensibility and style. ‘I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it,’ said Diddy about his personal thoughts around the time when he first started the development of Sean John.
Since its launch, Sean John has enjoyed critical and commercial success. Through the support of both the fashion community and retailers, Sean John clothing has quickly grown from an urban label to an international brand.
Sean John Clothing company has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For three consecutive years since 2000, Sean John clothing has been nominated for its excellence in design.
Sean John shares this distinction with an elite group of designers that include Marc Jacobs and Helmut Lang. Industry insiders and media outlets beyond SoJones largely credit Sean John with the return of excitement to the world of fashion. In February of 2001, Sean John clothing successfully produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network.
During fashion week in February of 2002, the venerable New York Times conferred Sean John clothing with a front-page story on the interminable success of the fashion house.
The collection consisting of shirtings, knitwear, bottoms, outerwear, t-shirts, hats and jeans is inspired by Mr. Sean “P-Diddy” Combs’ image and reflects his diverse personal style. The line is produced four times a year and is geared to boys and men ages 12 to 40. Distribution of the collection is targeted to better department and specialty chain stores.
‘We are not in the clothing business for a quick hit. We are truly committed to the expansion and growth of the men’s marketplace and will use all of our resources to ensure that quality in both design and production of Sean John always exceeds your expectation,’ said P.Diddy.’ We would ultimately like to have Sean John viewed as the Future of Fashion.’
Sean John jackets, jeans, suits, Unforgiveable fragrance, and even Sean John clothing for children and women has become the epitome of what’s trendy today in the Urban, Pop, and Hip Hop clothing worlds. SoJones On-line cited Sean John clothing as the line to watch for 2006 and 2007, expecting more growth in the Sean John company’s success. As of 2008, Sojones rates Sean John the #1 Hip Hop clothing brand as it commands respect from its original design and high quality history.