What started out as a retail store for outdoor gear, North Face evolved into a company of world class innovation for outdoor apparel and equipment. The brand’s logo symbolizes the north face of a mountain in Northern Hemisphere.
In 1966, Douglas Tompkins an American Environmentalist and Hap Klopp a business magnate built the retail store of climbing equipments in San Francisco, California. In just a short period, they started manufacturing and producing their own outdoor goods, outerwear and camping equipment.
The company’s commitment to establish the standards in premium outdoor products led them to introduce such products as the geodesic dome tent, a lightweight tent made to withstand high-altitudes, and sleeping bags with synthetic insulation. Another of notable contribution the company has produced is their extreme ski-wear line, catering to snow sports athletes.
By the end of the 1980’s, North Face was recognized as the sole manufacturer and provider of exceptional, advanced apparel and equipment for mountaineering, skiing, and backpacking. This reputation of providing superior outdoor goods was generated through the release of “Expedition System” a clothing line made to endure severe weather combinations. Eventually this particular line grew popular among top-notch mountain climbers.
The success of the North Face brand was to be credited largely to Hap Klopp, the venture’s CEO for 20 years. According to Evolve Sports—a San Francisco based sports management team—during Klopp’s management, “The North Face grew from a back room, 14 person operation into an enterprise employing more than 1,000 people involved in manufacturing, licensing, retailing and distribution in 45 countries”. Conversely his partner, Douglas Tompkins managed to sell his shares in 1968 and teamed up with his then wife Susie Tompkins Buell to start a casual fashion line called ESPRIT.
Odyssey Holdings, Inc. (OHI) took over the company in 1988, when an attempt to dispose of obsolete materials by manufacturing lower-priced goods resulted in havoc. At the time North Face went against its high-quality brand image by producing cheaper goods with cheaper quality. This action disappointed consumers and a number of outlets were forced to close.
In 1994, Marsden S. Cason headed up the new executive team for a different expedition. They introduced the Summit Shops, a line of casual wear fitted to a larger market. The company also unveiled a new line of sportswear, Tekware, which was “designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function”.
North Face has pledged to continually innovate their product lines so that consumers can push themselves to explore and create their own adventures.
The North Face
It started as a simple retail outlet for outdoor gear, but soon, North Face became so in-demand that the brand came to represent the adventuresome lifestyle. The company creates world-class outdoor equipment, suits, and apparel. Its innovative approach to details ensures that all items that bear its name meet the highest quality standards. The gear you buy from North Face can accompany you literally anywhere, because they are designed to withstand extreme conditions.
Premium Outdoor Gear
North Face’s commitment to quality, durability, and comfort is unwavering. The company understands that their gear can sometimes mean the life and death of their customer. A lightweight North Face tent that can withstand high-altitudes can provide much-needed shelter from the elements. The same is true for North Face’s other products including sleeping bags, ski wear line, and other sporting collections. That’s why individuals with an adventuresome streak always choose to buy their gear from North Face. Your journey won’t be complete without taking their equipment.
The intuitive trust given to North Face by mountaineers, skiers, and backpackers ensured the successful expansion of the brand into lifestyle apparel products. These days, many people choose to buy their outfit from North Face for everyday wear. It’s become a symbol of outdoor adventure, exciting streak, and inspiration.
Comfortable Sporting Wear
If you’re looking for apparel that can withstand fickle fashion trends and transcend generations, North Face is the perfect brand for you. Their apparel is designed to be timeless, easy to wear, and make you look good. You’ll feel stylish with their well-appointed selection of clothing. From tees to track suits, there is a never-ending choice of products for casual wear and athletic wear.
North Face also has an extensive collection of backpacks. Whether you’re going to a weekend hike or a month-long sojourn in a remote village, their gears are designed to last. You can be confident in knowing that your gear won’t flake out on you.
Given the high-quality, aesthetics, and durability of each North Face product, it is not surprising that it is now one of the top brands when it comes to outdoor adventure sports. The brand has become synonymous with exciting and exhilarating escapades. Check out their outlets or browse their selection online. There are so many items you can take to your next voyage.