Melissa Shoes is a footwear company which lives by the motto “Plastic Dreams.” True enough, it manufactures stylish plastic shoes which are perfect for days at the beach or even a night out with friends.
Being based in Brazil under Grendene, one of the world’s largest shoe manufacturers, Melissa Shoes boasts of homegrown talents and design partners who push the boundary when it comes to shoes. Staying true to its roots, its first located store is located along the busy Sao Paulo fashion district. For the past 25 years, Melissa Shoes had produced 50 million pairs, 20 million of which were exported to over 80 countries.
True enough, Melissa knows how it feels to be different and always looks for alternative ways of expressing new ideas. Whereas plastic is considered an unfashionable item, Melissa Shoes has managed to transform this material into “objects of desire…an authentic sculpture.”
Take note: Melissa Shoes does not just make use of ordinary plastic – it makes use of Melflex, a special plastic developed in the Melissa Shoes laboratories. This plastic allows for superior foot comfort, and boasts of increased elasticity, impermeability, and resistance.
Just when people thought that plastic shoes cannot go the distance, Melissa Shoes broke ground when it collaborated with a number of local and international design talents. After all, Creative Director Edson Matsuo believes that, “Plastic is only limited by a designer’s creativity.”
In 2004, Melissa Shoes teamed up with the Fernando and Humberto Campana, two brothers known for their ability to fuse rustic artisan objects with the latest technology. Their aesthetic philosophy of mixing simplicity with interesting chaos and disorder continues to appeal to staunch Melissa fans.
The following year, Melissa Shoes tied up with Judy Blame, a renowned British jewelry designer, fashion designer for Louis Vuitton, and stylist for Boy George, Bjork, and Neneh Cherry. His most famous works include the two reedited versions of the Melissa Boots, in which he have managed to incorporate his inherent punk style.
That same year, Melissa Shoes also collaborated with Egyptian designer Karim Rashid. He describes the collaboration as a “beautiful project and a great collaboration to bring smoothness and democratize everyday objects.”
In 2007, Zaha Hahid, first woman laureate for the Pritzker Prize for Architecture (2004), further revolutionized the line when she launched her own line of signature Melissa shoes.
Other designers who have contributed to the feisty Melissa Shoe lines include Alexandre Herchcovitch, who have created 18 of Melissa’s bestselling plastic shoes. The label had also collaborated with fashion bigwig Vivienne Westwood.
Melissa’s “Plastic Dreams” have captured the hearts of many fashion editors. To date, Melissa’s plastic shoes have landed on the pages of renowned magazines such as New York Times, Frame, Arc Design, and Interni, to name a few.
More to just creating classy plastic shoes, Melissa has managed to incorporate sustainability to its products. All shoes are created and developed using the highest standards. And since the products are made from mono-materials which can be easily recycled, Melissa Shoes has done its part for the environment by eliminating toxic wastes. With this in mind, Melissa Shoes is a proud sponsor of Havera a Idade das Coisas Leves: Design and Sustainable Development. This book tackles Eco Design which provides solutions for long-term environmental problems.
To browse through the label’s extensive shoe collection, visit www.melissaplasticdreams.com today.