Lot29

mainAre you in a Looney mood? Check out Lot29’s eye-catching colorful crazy garments. The guys at Lot29 have an extravaganza of urbanwear inspired by your most famous cartoon heroes. Taz, Daffy Duck, Yosemite Sam, Bugs Bunny, Wyle E. Coyote and Marvin the Martian are artfully airbrushed on tops and bottoms.

Colorful Lot29 was unleashed onto the streets in 2001 by SouthPole, a label which continues to be acknowledged as one of the most popular labels in the urban garment industry. When SouthPole launched Lot29, it was already a leader in urban lifestyle for 10 years. That is why it was very important to create a unique style for the new brand. And with its flashy design prints and rainbow colors, it wasn’t so hard for Lot29 to develop a one of a kind personality.

Lot29 became an instant hit, especially with the fashion addicts in the United States of America who prefer fresh and extravagant wear. And let’s not forget the boys and girls with a mad passion for Looney Tunes and DC Universe. A part of Lot29’s success is due to the marketing power of celebrities. Cassidy, Juelz Santana, Keyshia Cole, Marques Houston, K.D. Aubert, Ciara, Mario and America’s Next Top Model winner Jaslene Gonzalez are some of the stars who power the label. Jaslene confesses her passion for Lot29 apparels and cartoon heroes. “I was a big fan of these cartoon characters before the brand started. Lot 29 it’s very animated, young, fresh and what everyone’s buying. I get a lot of compliments in the clothes.”

Cassidy is more than a powerful voice for Lot29; he is involved in the design process and brings insight into the street fashion trends. “I saw they had a lot of potential and I wanted to help them get more popular. Especially, where I’m from… me being a celebrity, rapper and musician: I know the things that I wear, say, and do people tend to follow. So, if I rock Lot 29 and let people know it’s a hot clothing line, essentially it’d be more successful. I wanted to play a part with helping them design and style the clothes that I will be comfortable wearing, so that other people could be comfortable wearing them.”

Janice Welles is Lot29’s Director of Marketing and Advertising. She explains that Lot29 is designed for a small niche of young people from high school to college who want to express themselves through boldly colorful garments. Moreover, Lot29 is a more mezzanine and affordable luxury brand marketed through retailers like Macy’s.

The brand is leading a social campaign that aims to promote education nationwide. Lot29 has teamed up with Entertainers for Education Alliance, a charity group that aims to empower teenagers through entertainment and fashion. Lot29 is rewarding teens that stay in school and listen to their teachers by inviting them to exclusive concerts.

Are you still in that Looney mood? Good. You can find Lot29 wear over the web at DrJays and other online stores.

Jaslene Gonzalez and Cassidy promoting Lot29 at Macy’s.
Jaslene Gonzalez and Cassidy promoting Lot29 at Macy’s.

Lot 29

Lot 29 is increasing becoming popular in the urban hip hop clothing line. The thing that sets it apart is its unique designs which had become instant hit with people especially teenagers. Established in 1991, Lot29 is a street wear brand by the rapper Juelz Santana.

Iconic Lot 29 Designs

Lot 29 features pop culture characters for children and people who are nostalgic about their childhood. Some cartoon icons on their design include Bugs Bunny, Tazmania Devil, Daffy Duck, Marvin the Martian, Wyle Coyote and Yosemite Sam. The designs are obviously targeted towards the young. There is no surprise that the youth have widely accepted the brand.

The brand’s concept is to give these cartoon characters a new twist in their characters by transforming a nerdy concept of attire to urban and hip attire. Thus, this design has given our favorite cartoon characters a different attitude and fresh style. This resulted to people’s mood being lifted up. The Lot 29 clothing collection includes t-shirt, jackets, shorts, jeans and hoodies.

Men and Women’s Clothing Collection

Lot 29 caters to both men and women. For men, one of the most popular clothing pieces is the hoodie which feature an allover print of Looney Tunes. Another favorite is the signature screen printed shirt. Some of the shirts also feature prints like skulls graphics and designs from comic books. Fleece lined and thermal clothing is popular among customers for being able to combine both street wear and youth
appeal.

If men do not prefer character driven clothing, there are also classic polo shirts from the brand. There are also plaid print polo shirts which provide fresher spin on classic looks. These shirts and hoodies can be paired with Lot 29’s street jeans.

For women, hip-fit jeans and biker jackets are among the favorite wardrobe staples. Shrunken hoodies are also popular. Obviously, the most popular cartoon characters among women are Tweety Bird and Betty Boop. Women can enjoy stylish clothes which are combined with street fashion, urban design, art and humor.

It is no surprise that Lot 29 has gained a considerable following in the market. This is because of the youthful vibe it gives plus the affordable price tag. It also provides the customers stylish wardrobe that features our favorite cartoon characters from our childhood.