Arising from the love of athletic activities and basketball is Freshnes Clothing – a casual brand by owner and founder, Nes or Nestor Hernandez. With concept and inspiration coming from Michael Jordan and being established right after the Orlando Magics were in the top teams during NBA season, the name came from Nestor Hernandez’s wife who simply made up the name Freshnes, from which Nes ran with.
Known for their hypnotic designs and athletic ideas, Freshnes Clothing has become the favorite of young basketball players. Even though the line is majorly based on basketball and concepts of that sort, it’s not all what Freshnes is about. Freshnes Clothing is actually a mixture of everything that Nestor Hernandez is into – hip hop, celebrities, entertainment, sneakers and basketball – just about everything a guy would be into. Since being around designing for many years, Nestor Hernandez has had a lot of experience to make Freshnes into a successful brand and soon enough, hiss awesome designing skills developed into the new technology – computers. His first clothing brand, Nex Level Clothing may not have worked out due to trademark issues, but with his talent and unique graphics, Freshnes has nowhere to go except up the fashion industry.
Freshnes Clothing’s collection is still very basic – multi-colored basic t-shirts for men designed with top level artwork and premium concepts that has everyone looking their way. Sure enough, with hot and sexy themes for t-shirts like their famous “Reggie’s Bush” shirt imprinted with the hot Kim Kardashian, Freshnes Clothing is bound to make a lot of heads turn. Aside from t-shirts, Nestor Hernandez hopes to expand into designing footwear and collaborating with other brands in the future.
Although they may be only a few years into the fashion industry, their attention from media has been a lot of help for the brand. They’ve been interviewed and featured by famous online magazines and blogs like Sole Boutique, Mix Unit, Welcome Clothing, Individual Soul and The Tunnel Vision. Nestor Hernandez has also done an interview about his brand at Nice Kicks.
They may be new in the biz, but they are certainly doing well. As soon as Hype Beast saw Freshnes Clothing, they offered to help them out by selling his products at their site. The same happened when Karmaloop decided to take in the brand on their website. Other e-stores that have Freshnes Clothing for sale include The Find, Biz Rate and Kaboodle. Freshnes also has their own e-store and website at www.freshnes.bigcartel.com and www.thefreshnes.com.
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