Since its inception in 1993, Ecko Unlimited has exploded into a leader in the hip-hop, skate/extreme sport and designer fashion markets.
Marc Ecko, the creative force behind the Ecko Unlimited brand, has pioneered the fusion of disparate elements of youth culture into a singular expression of global lifestyle. “This is some hot gear. It’s hard to believe that Ecko Unlimited started out as a clothing line for skateboarders. Man, how time changes,” said Ecko.
Today Ecko clothing is one of the most recognized Hip Hop clothing lines on the market. The brand by Mark Ecko caters to both men and women. Ecko launched his womenswear “Ecko Red” line after finding many women started to turn to urban brands for designs and styles the represented their individual personality. Beyond the general public, Ecko Unlimited is also worn by artists such as Eminem, 50 Cent, and many other urban music celebrities.
Ecko presents itself to consumers with the largest selection of seasonal clothing collections of any hip hop brand. Ecko’s marketing and brand strategists have put togethor a plan that gives the brand enough style studies to cater to target markets indepedent of others. Ecko clothing retailers operate by offering clothing collections that are exclusive to their region. This keeps the Ecko brand exclusive and more desireable to many.
Mark Ecko, founder of Ecko, also founded a self-named clothing collection called the “Mark Ecko Brand.” More exclusive than his Ecko Unlimited line, the price on the Mark Ecko brand tries to limit buyers as well. The design direction for the brand is targeting the Urban and Hip-Hop consumer who has a more refined lifestyle, looking for a business casual or classic look.
Ecko has also implied a genious marketing plan which keeps celebrities actively representing in their clothing brand. Hip-Hop stars such as Ghostface Killah, Fat Joe, Talib Kweli, and Mobb Deep have been used for marketing campaigns since 2003. Rappers such as 50 Cent and his G-Unit friends also can be seen at Ecko clothing events partying with the Jewish designer.