Kimora Lee Simmons created Baby Phat in 1998. Kimora established a new, stylish but classic, clothing label to fill a large void in women’s fashion. She knew the brand’s success would rely on her ability to merge the worlds of high fashion and hip hop.
Kimora’s experience as a top fashion model, her marriage to Russell, her innate sense of style and her affinity for the finer things in life, helped put Baby Phat clothing at the forefront of the urban luxury movement.
From early on, the St. Louis native seemed to have a penchant for style. During the pinnacle of the supermodel era, Kimora Lee’s exotic look helped change the face of fashion internationally. At 13, Kimora Lee was an established model handpicked by Karl Lagerfeld as the muse for the House of Chanel.
By the time Kimora reached 16, she had already modeled for the world’s most elite designers, including Giorgio Armani, Yves St. Laurent, Gianfranco Ferre, Givenchy, Fendi, and Richard Tyler.
The future Baby Phat founder also graced the international covers and pages of Vogue, Elle, and Harper’s Bazaar, and had a portfolio of photographs shot by some of the world’s greatest photographers. The list of photographers even included the highly acclaimed Steven Miesel and Patrick Demarchelier.
A fashion runway staple, television personality, successful businesswoman, and mother; Kimora Lee represents everything a woman can be and merges high-fashion elegance with ghetto fabulous, and continues to empower and inspire women.
Baby Phat’s slinky feline logo has became an internationally recognizable fashion symbol. Their eye-catching hip-hugging signature jeans represent everything that is feminine and fun, glitzy and glamorous, and sensuous about the Baby Phat woman.
The BabyPhat line includes denim separates, leather, outerwear, handbags, shoes, lingerie, jewelry, two limited-edition Motorola mobile phones, and a signature fragrance. Baby Phat by Kimora Lee Simmons continues to take fashion to new heights – more than your average urban denim company – Baby Phat is a lifestyle for the glamorous woman that represents everything hip hop and everything fashion.
In 2007, Kimora Lee expanded her fashion house, launching the KLS Collection. The new clothing line was created for the classic needs of a fabulous diva. Pricier than the Baby Phat brand, the KLS clothing collection features limited, upscale fashion items. Kimora Lee’s debut of the collection was a repeat success for the former supermodel, being found in videos within a month of its initial products’ launch.