In case you haven’t noticed, urban fashion is our drug and here at SoJones, we get our fix by featuring the sickest up and coming brands out there. This week, Addiction Clothing satisfies our need of something fresh. SoJones sits down and gets the 411 of the brand from Marcel Severino and his team. Read on to find out how wearing it will make you look fly. High.
Introduce yourself and describe how your brand was started?
Addiction Clothing was started in April 2010 in hopes of redefining your current lifestyle. We, at Addiction, feel that we should all live life comfortably and the way we want to. Only the great have thrived in their addiction. As addicts ourselves, we promote the use of life to the full extreme. So, live life high, live it fast, live it like you’ve never lived before.
Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
Our inspiration behind our summer drop was really comprised of what we felt our summer would be like. We designed graphics based on where we pictured ourselves being and wearing what. We would just be like, “Yo, if we were at the beach, with a tanktop on, what would we have on it?” Addiction Clothing—wearing it makes you look fly, High.
Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
We’ve been real selective with who we toss out merchandise to, but we’ve dealt with some awesome people that really represent the brand. We’ve had Curt@!n$, Veze Skante, Kooley High, Jessy Terrero, Danse Daimons, Avery Storm, and Derrick G so far. These are a group of individuals that really keep progression in the palm of their hands and really make a mark in their own lane of the industry. We’re all addicts at heart.
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Surprisingly nothing. Fashion is definitely at some pivotal point in history and is gearing up towards something fresh. Style and trends have been here and there, but fashion has kept its cool.
What current fashion trend would you like to see thrown overboard?
Pirate Wear. We’re tired of these damn eyepatch-wearing, woodleg-having, Captain Hook wannabe’s. Stop swagger-jackin’.
What is/was one of your most prized fashion pieces, past or present?
What is, was, and always will be a prized fashion piece of ours is our Stash Pocket. On all of our items we place a hand made pocket instead of a tag that is removable and replaceable. Like we always say, “Have a pocket for what’s important!”
TuPac or Biggie?
“I was a terror in the public school era. Bathroom passes, cuttin’ classes, squeezing asses. Smoking blunts was a daily routine.”
You can get yourself some new Addiction for a very reasonable price range, from $10 for accessories up to $30. Just go over to their official website at www.addictionstore.com to check out the full collection.
ADDICTION CLOTHING GIVEAWAY!
We are really excited to give out THREE awesome prizes from Addiction Clothing to THREE lucky winners! Check out what you can win:
Lady Addiction Dime 1/2 Tote Bag
Tote bag offered in black and red with gold button snap closures and Lady Addiction screen.
Hit Blunts Not Bitches Tee
The infamous Hit Blunts Not Bitches Tee promoting going green in the Banana Split Owch Wowch colorway.
Addiction Clothing’s women’s indigo tee featuring a white outline screen of lovers jointed at the hip and in mind.
Lovin’ them? Great!
Here’s how it works:
1. Every SoJones comment posted on this page from September 10th, to September 24th, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for THREE winners will be held on September 25th. Winners will be announced on this page and on the forums page (http://www.sojones.com/forums/).
Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only