Founded in 1974, G-shock by Casio is the toughest watch in the world. The creation of this unique timepiece all started when Casio designers were inspired to make a watch that was durable and tough. G-shock watches followed the “Triple 10” development concept, which means a watch that it can endure a 10-meter free fall, a 10-bar water submersion, and have a battery that will last for a decade.
When G-shock was introduced in the market, most people believed that watches are breakable and disposable items. The company, however, wanted to break this stereotype by creating over 200 experimental watch prototypes to test their build and endurance. The development and improvement process took the designers a good two years to perfect.
After numerous tests, G-shock unveiled its first watch, the Original G-Shock (Shock Resist) DW-5000 model in 1983. This product showcased a hollow-structured case, multi-directional protective covering, and shielding cushion that helped protect parts that had to be protected.
Two years after the debut of the first G-shock watch, the company came up with DW-5500, a watch made of Bezel molded of two different materials. By 1987, G-shock made a complete watch “makeover” by initiating their first G-shock watch design change, by creating the DW-5600 CC or Original Model II, which became as one of the company’s longest-selling models.
In the following year, the brand came up with its very first analog watch, the AW-500. This analog watch was equipped with shock-resistant materials. In 1990, G-shock took its durability to a whole new level by creating the first strong resin case. That year they also unveiled its first triple dial design and digital graphic display. It also made use of the plastic case which allowed greater design freedom.
In 1992, G-shock broke new ground by creating the first sensor-equipped watch. The following year, the company came up with the First MAN Series Model. The Frogman watch was the first waterproof watch of for the company.
Two breakthroughs surrounded G-shock in 1994. First was the development of the multi-colored capsule tough construction, which helped protect the watch even more. The second was the creation of the first EL model, DW-6600. This luminescent watch enabled wearers to tell time in the dark and communicate with others in a new and unique form.
Frogman 2, released in 1995, chronicled G-shock’s use of surgical-grade Titanium. In 1996, G-shock released two unique watches, DW-5600E (featured a plastic fortified resin case) and MRG-100 (first full metal model.)
Progression continued in 1998, when G-shock unveiled three new models. One of them was the DW-9300, which was the first tough solar model that enabled users to use their watch despite minimal sunlight. Another was the GS-500, a watch made of high-quality resin model. G-shock also launched GC-2000, a model which combined the aesthetics and durability of metal and resin.
In 2000, G-shock revolutionized accurate time-telling with the launch of GW-100, the first radio-controlled watch. The calibration signals it receives enabled the watch to adjust the time accurately. The Original Model IV, or the G-5600, released the Tough Solar Model, a modification of the original model in 2002.
In 2003, G-shock combined the best of both worlds by creating GW-300, a radio-controlled timekeeping solar model. Like its predecessors, it allowed minimal sunlight for power and calibration signals for time adjustments. A modification of the 2002 model (GW-5600) was re-released in 2005. It was named Original Model V.
Two breakthrough watches were unveiled in 2007. They are the Mudman (G-9000) and Gulfman (G-9100) models. Mudman, or the Mud-Resist G-Shock, is specially designed for rally races. It shuts out dust so it can work out well even in severe mud conditions. The Gulfman, on the other hand, is a marine G-shock meant to be worn by people who work or play underwater. It makes use of Titanium which assures wearers of its toughness even under rough water conditions.
Throughout the years, G-shock has strived to make stronger, durable watches meant to withstand shock, water pressure, dust, and other elements that could render a simple watch unusable. After over 30 years, the brand continues to produce the toughest timepieces for the masses.