Dee and Ricky Collab with G-Shock

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Dee and Ricky, the New York design team, have come together with G-Shock to collaborate on a watch design. The GA110DR-1A is a limited edition piece that includes a chronograph. According to the G-Shock press release:

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop. A never seen G-Shock technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA110DR-1A. To further customize the timepiece, the Dee & Ricky logo appears on the band and the engraved back-case features the Dee & Ricky caricature.

“Better watch us like this Dee & Ricky G-Shock,” said Dee and Ricky Jackson.

“G-Shock is pleased to collaborate with the fashion brand, Dee & Ricky,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As the first brand to customize the new G-Shock GA110 model, Dee & Ricky create a fusion of cutting edge G-Shock technology and fashion-forward style that will surely make this watch a collectors’ item.”

The watch will be available for purchase starting in July. To celebrate its release in style, G-Shock threw a launch party at the famous Bowery Hotel, in New York City. Even though it had been raining that evening, the weather was good enough to have the patio open, at the Bowery, and let loose.

Plenty of industry representation was there to support the collaboration.

G-Shock published a release video to accompany the event, with commentary by Dee and Ricky. Check it out, below:

Be sure to take a peek at a few more images from the event, in the gallery below (Event photography by: Jacob Breinholt):

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