Inside the Minds of Le Grand Cru + GIVEAWAY


I’ve had the privilege of talking with the founders of Le Grand Cru, and along with having a great up and coming streetwear line, you’re gonna love what they have in store for you.

Introduce yourself and describe how your brand was started?

NO THEFT/Co-Founder/Head Designer for Le Grand Cru

Mdot/Co-Founder/Head of Marketing for Le Grand Cru

The brand came out of a friendship that appreciated all things street scene and wanting to help develop community around us through networking artists and bringing aid to the world outside of ours.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)


NO THEFT: The clean aesthetics of turn of the century type kids like Jan Tschichold meets the bold brand iconic present. Using this mix we lightly tip the hat to the diverse music scene, cycle kids, and get playful with our Teddy logo. Just cause your taking the crisp approach doesn’t mean you can’t be playful.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)

Mdot: Right now our focus is on the indie music scene. We are fortunate to have many talented friends doing their own thing, and they all support us. One of the more well known groups that rock our stuff is a hip-hop group called Fresh Espresso out of Seattle, Wa. We feel that if we create a strong foundation with those  that are trying to come up as we are, we will last longer.
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)

NO THEFT: 1)Native American Theme. From weaving on backpacks, prints on shirts, Moccasins/boat sneaks, desert color palettes. 2) Year of the boat shoe across the board.

What current fashion trend would you like to see thrown overboard?
1) Anything that is distressed from font work to images to actual garment distress. It needs to be done, keep things crisp.

2) Message shirts with street phrases, its a cop out on so many levels and is high school weak.

3) Any objectification of women, design is to bring beauty not exploit.

4) All over print.

5) Logo thieving/adding. It just makes me think you got nothing creative going on. I like it for street art, its a one time message, but a shirt capitalizes on it and robs it of the statement. Its stale.

What is/was one of your most prized fashion pieces, past or present?

Mdot: I have these Singapore edition Nike Air Force 1s that I bought back in ’07 that I still wear today.

NO THEFT: Black Jean Jacket and my Air Jordan Retro 4 kicks.

Tupac or Biggie?

NO THEFT: I don’t want to keep the E/W battle going, but TuPac was what the crew listened to growing up.


Mdot: I think this will be one of those questions that can never be answered. Both brought so much to the game and I really wish I could see what it would be like if they were both still alive. If I had to choose though, I’m going to have to go with Pac. Listened to more of his music before my Varsity games and such to get me hyped.
SoJones wants to send a huge shout-out to Le Grand Cru for their time, and if you would like to reach them, there are a few ways you can do that:

Le Grand Cru GIVEAWAY!!
SoJones are getting it on with Le Grand Cru and we would like to give away 3 tees (WINNER’S CHOICE) via the “SoJones Article Comments Lottery”  Here are the tees you could win:

Here’s how it works:
1. Every SoJones comment posted on this page from June 18th to July 2nd, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for THREE winners will be held on July 3rd. Winners will be announced on this page and on the forums page (

Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only


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