Hip hop mogul, Jay-Z, launched Rocawear‘s Spring/Summer 2010 Campaign, titled “On To The NEXT” to kick off 2010. After the celebration of the decade, Rocawear’s 10th year Anniversary in 2009, Rocawear is gaining its momentum in starting a new decade by pushing forward to establish another 10 years of existence in the urban fashion scene.
The campaign’s description according to Rocawear’s website:
“Ten years removed from an impressive ascent to the top of American culture, Rocawear is positioned to script the next 10 years of the brand’s epic story. The “NEXT” campaign will celebrate individuals, destinations, fields of endeavor and any and everything, uniquely positioned to elevate culture. Join us as we celebrate the NEXT.”
The brand also pushes the NEXT campaign for its kids line: The Rocawear Kids, which highlights the next generation of success.
“On To The NEXT” campaign raises the ultimate questions for you, Rocawear fans: Who do you think is NEXT in Music, Fashion or Art? Is it going to be yourself?
And while you’re pondering on the subject, here are some Rocawear items to color your summer, available at DrJays: