Smet: Maintaining and Upgrading Rock n Roll Style

  • Get an exotic French rockstar swagger with Smet’s sparkling menswear and womenswear collections.
  • Ladies, the leather jacket is the thing this season, and Smet has some cool pieces.
  • Smet trucker hats are still hot and even hotter now with the embellishments!

Fans of Christian Audigier’s designs already know and love his higher-end casual line ‘SMET’.  Created and launched in 2007 to honor the French ‘Elvis’, rock ‘n’ roll star, Johnny Hallyday, the brand has then gained popularity among American fans and celebrities alike.  The SoJones crew stopped by Smet’s booth last month at the MAGIC Trade Show in Las Vegas to see what’s new.  And you wonder why these a-listers love Smet so much?

Miley Cyrus sporting SMET Trucker Hat
Kimora Lee Simmons and iced-out SMET T-shirt
Madonna works out in SMET gear
Ryan Seacrest ditched his suit and went casual fab with SMET

You can get fabulous Smet gear on and here are some SoJones recommendations:

SMET Crow T-shirt Skull Black/Silver, was $90, now $29.99

SMET Unisex Tattoo Trucker Hat, was $70, now $14.99

SMET Mens Platinum Tattoo Logo Zip-Up Hoodie, was $300, now $99.99

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