- It’s Do Denim’s first foray into Womenswear
- SoJones is mad about the new washes and studding
- Lookout for the metallic denim and also check the skinny jeans which will give new meaning to “Booty Support”
- Pair ’em with the embellished tank tops and you’ll be the star of the night
Six years after its initial launch in 2004, Do Denim finally hits the ladies in all the right places. With male celeb fans such as Silkk The Shocker, Kurtis Blow and Joey Fatone of NSYNC, Do Denim has also managed to snag new female celebrity fans such as Raven Symone and Norah Jones with their newly-launched women’s line. Looks like the Do Denim Women is gonna be a huge hit.
SoJones caught up with Do Denim at fashion trade show MAGIC and saw some exciting pieces for next fall. The streetwear brand glammed it up with denim-wash accentuated by the careful studding on the pockets and the gorgeous metallic denim.
The Do Denim women’s line might be the next new thing for the ladies, but SoJones never neglects its male readers. Gentlemen, here are some of the SoJones-approved Do Denim stuff available at Macy’s, and they’re on sale too:
Get Do Denim jeans at Macy’s!