“They’re not just living the American dream, they’re selling it”
“The Joneses”, due to hit theatres April 16, 2010, takes you on a trip into elite suburbia, the heart of consumerism and how ones possessions can drive others to want what another person has as well… otherwise known as “a case of the SoJones”!!
Demi Moore and David Duchovny star as a seemingly perfect and wealthy couple who, along with their beautiful teens —— Amber Heard (Zombieland, Pineapple Express) and Ben Hollingsworth (The Beautiful Life) —— move into an upscale gated community.
The Joneses have a “better everything” plan for their whole life it seems, and the other families are in no time lusting after everything the Joneses have.
Their big secret? They’re not a family – they are employees of a covert marketing organization, and they know how to make everyone else desire what they’re flossin’!
Just another day at the office…
In what could be the plot line for the classic film American Beauty,”The Joneses” is described as asocial commentary on our consumerist society. The “couple” Steve and Kate Jones are played respectively by David Duchovny and Demi Moore, who with their kids take charge of the ‘burbs as their house is filled with designer furniture, their driveway is overflowing with exotic cars and there is generally no lacking any of the advantages of the upper middle class.
Kate is the ultimate MILF and trend setter of trend setters – always dressed head-to-toe in the hottest labels. Steve is the respected, successful business guru with the fantasy array of man toys: a big house and the latest technology always at his fingertips.
Jenn and Mick takeover the school they attend since they got the trendiness on lock, but as the neighbors try to keep up with the Joneses, turns out all that glistens isn’t in fact gold. (Or an Audi for that matter.)
This definitely has the potential to be a very popular film this year based off the story. Reader, are you gonna check this movie out when it drops April 16? Let’s hear your thoughts in the comments!