Streetwear in the House at Cargo

Streetwear was witnessed alive and kickin’ it  at the January 2010 Cargo Trade Show which brought together a formidable list of apparel brands and artists in Manhattan’s SoHo. The fourth installment of the buyer’s conference brought several of the brands that have been with the show since the beginning, as well as some fresh new additions.

One of the best ways to stay on top of what is happening in the hip-hop fashion world is to go straight to the source. Events like the Cargo Trade Show allows the opportunity to do just that. During January 18th and 19th, SoJones was able to spend some time meeting directly with various reps from some of the hottest street wear brands out there.

One of the brands at Cargo was Flud Watches. Mel, pictured above with Wil Eddins from Karmaloop, was on hand to answer questions and show off all of the latest and greatest pieces in the Flud collection.


Sabit was also representing at Cargo. They had  couple of racks stocked with their latest new cut and sew-style apparel.


The gang from e.5.Charlie made the trip down from Boston for the show. Dom (above, right) and crew were in town for the show last July, as well. They had all of their latest t-shirt designs on display, and were handing out a bunch of new sticker designs.


The fellas from Greedy Genius made an appearance all the way from Chi town to show off all their new stylish kicks. In addition to the models that they have available for purchase currently, they were previewing the designs that haven’t even hit the shelf yet. You can sneak a peek at them, in the right side of the photo above.


We’ve featured Bolt Cutter previously in the SoJones Spotlight. The brand  made its debut Cargo appearance this January with a full display of signature printed tees, as well as outerwear and headwear.  Like many of the vendors at Cargo, Dan Ambrose, the founder of Bolt Cutter is a New York local. He is personable in a way that makes it easy to get behind the brand. Bolt Cutter T-shirts could be described as cross-generational pop culture mash-ups. Dan’s designs definitely bring a very unique statement in street wear.


Wild Child was one the few predominantly women’s brands making an appearance at Cargo. They had two beautiful ladies manning the display, who were showing off some of their latest sassy designs.


Lingo 12 was on the scene with some of their latest designs. They definitely have a sense of humor, as can be seen by their “Bush” post card design, featuring silhouette of a guy dodging a flying shoe.


Matt Hood (above) was representing Gifted Threads. Gifted Threads offers a full line of custom Tees, of which they had a decent sampling on display.


The guys from Entree were holding it down at Cargo, showing off their latest handprinted tee designs.


Josh and Travis made it out to Cargo from Stall & Dean. The brand, which has been around since 1898, carries a fresh line of throwback collegiate style clothing, among other thing. Definitely a brand to watch out for.


Last, but certainly not least, SoJones chatted with Todd, who was representing Frank151. In addition to the magazine, Frank151 has started to put out some pretty stylish merchandise, in the past few year.

In addition to the reps that SoJones had an opportunity to chat with, there were several other brands in attendance. If time would have permitted, we would have certainly enjoyed getting to know everyone there. Maybe at the next Cargo in July!

Big shout out to the folks at Cargo for hooking SoJones up with the opportunity to get the inside scoop on some seriously hot street wear brands, right from the source.

(All photos by: Jacob Breinholt)

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