Jay-Z originally brewed up and delivered Rocawear as a mainly t-shirt and denim line 10 years ago, as most start-up streetwear lines do.
But after 10 years of successfully building the collection and image, Rocawear has emerged as a powerhouse lifestyle brand that has achieved a tricky balance between mainstream popularity and keeping its stylistic roots authentically close to the street and hip-hop.
So for those of you who have just been newly acquainted to Rocawear via our SoJonesTV video (by the way what rock have you been hiding under) or, have been a true Rocawear fanatic through the years, here’s what you should expect from the brand’s 10th Anniversary women’s lineup:
– Sophisticated double-breasted blazers
– Small, fashion-forward details
– Statement pieces that scream: “It’s been 10 years and we’re here to stay!”
Here’s a few SoJones-approved tasty selections from Rocawear this season…
Rocawear Black Dutch Sweater, $56.99
Rocawear Roc Classic Sequin Jean, $55.99