Graffiti-artist-turned-clothing designer Julien Soone launched his first apparel label 313 BullrotWear in 1995, drawing inspirations from his Rottweiler purebred dog named Fat. It became a recognized brand in Europe and sold in over 15 countries. After Fat has passed on eleven years later, Soone decided it was time for a change and this time partnered with Lars Valentin to bring S2ONE to the world.
With a design lab and a dream team in Shenzen, China, Soone brings high-quality dopeness in his designs. As you can see in the video, even the inside seaming of S2ONE clothing pieces are done meticulously to ensure comfort for the wearers.
S2ONE’s slightly higher price points (about $30 up to $180) account for the higher quality fabrics and tasteful Asian-inspired designs. Check the full collection at www.s2oneltd.com.
Here are some of SoJones.com editor’s picks from S2ONE: