Jordan Brand Teams Up With 9FIVE to Create an Exclusive Eyewear for Russell Westbrook

SoJones

Talk about a genius marketing move. Jordan Brand taps the eyewear company 9FIVE to officially welcome new endorser Russell Westbrook to its squad with a special collection of limited-edition eyeglasses.

Seen as a welcoming gift from Jordan Brand to Westbrook, the eyewear highlights the Oklahoma City Thunder point guard’s “geek chic” style. From sunglasses to reader options, the frames feature the iconic Jumpman and 9FIVE logos on the arms, along with an “RW-LTD Edition” tag inscribed on the inlay.

Unfortunately, the line remains exclusive to Westbrook, and whether it will be made available as a general release remains to be seen. In the meantime, you can check out the images below, and if you really want to steal Westbrook’s geeky, yet stylish accessory, you can pick up similar eyewear (sans the Jumpman) at the official 9FIVE online store.

Image Source: Sole Collector

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SoJones

SoJones.com is a lifestyle brand, created in 2002, that’s devoted to presenting the latest styles and trends in streetwear fashion. Through various forms of media like interviews with designers, stylists, entrepreneurs, and brand ambassadors, we strive to give you premier style coverage and updates on the ever-changing world of urban culture. Featured in publications such as Investors Business Daily, SoJones publishes fashion-forward content in the form of news articles, trends coverage, and celebrity updates. Aside from fashion, SoJones also continues to report the latest in music and art. We have interviewed celebrities such as T.I., Nelly, Paul Wall, Russell Simmons, Baby Bash, Jadakiss, Sean Kingston, and many more. Credited as the first Hip-Hop clothing website, SoJones continues to dominate the online market with 150,000+ visitors and 200,000+ page views per month, and 13K+ Twitter followers.

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