Talk about a genius marketing move. Jordan Brand taps the eyewear company 9FIVE to officially welcome new endorser Russell Westbrook to its squad with a special collection of limited-edition eyeglasses.
Seen as a welcoming gift from Jordan Brand to Westbrook, the eyewear highlights the Oklahoma City Thunder point guard’s “geek chic” style. From sunglasses to reader options, the frames feature the iconic Jumpman and 9FIVE logos on the arms, along with an “RW-LTD Edition” tag inscribed on the inlay.
Unfortunately, the line remains exclusive to Westbrook, and whether it will be made available as a general release remains to be seen. In the meantime, you can check out the images below, and if you really want to steal Westbrook’s geeky, yet stylish accessory, you can pick up similar eyewear (sans the Jumpman) at the official 9FIVE online store.
Image Source: Sole Collector