Meet one of the seasoned players in the shades department: “Serious Pimp”. The brand that has been hot in the hip hop fashion scene for over a decade is now linking arms with Snoop Dogg and introducing its gangsta style. But first, do you know Serious Pimp? SoJones.com lets you know the brand better.
Introduce yourself and describe how your brand was started?
The brand started over 15 years ago in Orange County, CA. SP grew out of the Orange County Fight Club and was first to sponsor and support MMA legends Kimo, Tito Ortiz, Rampage Jackson, and more. There was a heavy influence by Gracie family to the brand and MMA arena. When nobody was sponsoring the fighters or helping them, Damien Kutzner, CEO, stepped in. MMA is his passion and the fighters his friends. SP was started for these fighters that are Serious Pimps in what they do. They sacrificed their bodies to inspire greatness. Serious Pimp was made for the fighters without the intention of creating a large company or worldwide brand. The demand from fans and a collaboration with Snoop Dogg pushed the brand into the world of Hip-Hop. Many West Coast rap artist were already supporting Serious Pimp and appreciate the company keeping its style true to the streets.
Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
The new season is inspired by Snoop Dogg and the DPG gangster lifestyle. With the addition of Three-6-Mafia, there is a southern street flavor added to the new line. The inspiration is from the OG Gangsta style. We are going back to the roots and keeping it street.
Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
The SP line is inspired by Tha Doggfather, Snoop Dogg first and foremost. Three-6-Mafia is new to the SP family and have surprises in store for their fans. All artists have a limited edition Marc Nichols Swarovsky Crystal hand-made shirt available. You can see this season’s glasses and apparel on many of Snoop’s shows. Our most exciting venture is working on a collaboration with Eazy-E’s son, Lili Eazy E, and Dr. Dre’s son, Curtis Young. NWA 2. There is a lot to look out for in 2012 from Serious Pimp!
What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Our “PIMP KIT” …OG BANDANA Locs… OG Bandana Socks…OG Bandana Shoe Laces… These are the glasses that match the socks that match the laces with the SP “Fuck You Pay Me” Shoes.
What current fashion trend would you like to see thrown overboard?
Skinny Jeans on men.
What is/was one of your most prized fashion pieces, past or present?
Our new Edition of OG Gangster sneakers on the SP line. They are the first shoes with the slogan “Fuck You Pay Me” on the bottom sole.
TuPac or Biggie?
They are both huge contributors to the foundation of Hip-Hop. We rep the West Coast and gotta roll with Tupac!
SERIOUS PIMP GIVEAWAY!
Serious Pimp is giving away ONE prize package for ONE very lucky SoJones reader containing glasses, shoelaces and t-shirt valued at $100.
Here’s how it works:
1. Answer this question: Name the accessories brand featured on this article!
2. You can give your answer from January 20th – February 3rd, 2012. Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you should you win.
4. Drawing for 1 (ONE) WINNER will be held on February 6th, 2011. The winners will be announced on this page and on the forums page (http://www.sojones.com/forums/).
Article Comments Lottery Rules
* One prize package per winner
* Previous winners must wait 30 days before entering this contest
* Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
* Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”
* Comments hating on other people will definitely NOT count.
* US Residents only
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Check the full Serious Pimp gallery below!