PETA Angered Over Dre’s Furry ‘Beats’

PETA is peeved over big-time hip-hop producer and artist Dr. Dre’s new limited edition Beats by Dre headphones, according to

The $695 fox fur earmuff headphones are a product of Dre (Andre Young) collaborated with Oscar De La Renta. got ahold of the kindly fiery letter that PETA sent to Dre. Here it is:

January 6, 2012

To:       Dr. Dre, c/o Kate Licht

From:   Michelle Cho

Dear Dre,

I hope this message finds you well. As you may know, PETA is the largest animal rights organization in the world, with more than 3 million members and supporters dedicated to the protection of animals. You have many fans here.

We’re writing today after reading about your new fox-fur headphones design with Oscar de la Renta. We wanted to get in touch to urge you to keep fur and exotic-animal skins out of your Beats by Dre designs. Foxes, minks, rabbits, and other animals—including cats and dogs—are bludgeoned, genitally electrocuted, strangled with wire nooses, drowned, and even skinned alive for their pelts. Most animals killed for their fur are slaughtered in China, where there are no penalties for those who abuse animals on fur farms.

Please take a moment to view this short video on the fur trade, hosted by actress Eva Mendes.

With so many fashionable, cruelty-free materials available these days, we hope that you will keep animals in mind and choose not to use fur or exotic skins in your collection. You’d be joining designers such as Ralph Lauren, Calvin Klein, Tommy Hilfiger, Marc Bouwer, and Vivienne Westwood, who have banned fur from their designs.

You have a tremendous amount of influence on young people—won’t you please consider using your platform to advocate kindness toward animals by pledging never to design with real fur and exotic skins?

Thank you so much for your time and attention. If you have any questions, please don’t hesitate to contact me at 323-210-2204, 323-210-2204 or

With kind regards,

Michelle Cho


The headphones in question are now on sale at most major music retail outlets.