How far will you go for a pair of sneakers? Will you go through a riot like what happened on Friday when Nike released the new Air Jordans?
The nationwide mayhem happened from Washington state to Georgia and it was so severe that police in suburban Seattle had to use pepper spray on 20 customers who started fighting at the Westfield Southcenter mall. Thousands of people gathered at the mall around midnight and the fight broke as people began pushing into the stores hours later.
The new Nike Air Jordans dropped on Friday, December 23rd, 2011 in a limited release nationwide, and due to this, violence broke. In New Jersey, it was reported that a man was stabbed. The victim will recover from his injuries. In Richmond, California a gunshot was fired around 7am.
The retro version of the Air Jordan 11 exudes originality in its design, and it was released back in 1996 when Jordan was at the top of his career with the Chicago Bulls.
Fan frenzy for Nike Air Jordans like this is not the first time. Collectors are known to camp out and wait until they can get their hands on the shoes, even put their lives at risk of being mugged or killed. Air Jordans are considered valuable that shoes more often than not end up inside the box, never worn and treated like an investment. The shoes were first created in 1984 and has been a constant hit with sneaker fans worldwide.
In the light of the incidents, Nike issued a statement saying:
“Consumer safety and security is of paramount importance. We encourage anyone wishing to purchase our product to do so in a respectful and safe manner.”
We know it’s not ‘just another shoe’ for most sneakerheads, but this is a nationwide drama. Is it really worth it to risk your life over a pair of shoes? Any thoughts on this, SoJones readers?