“The Originators” Flashback for Fashion-Forward Threads

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Watch SoJonesTV break it down at a Las Vegas fashion trade show last month with Adam Bach, CEO and founder of The Originators. The L.A.-based mens and womenswear label is all about paying homage to “…the early DJs, MCs, Writers and B-Boys of Hip-Hop”.  

Ice Cube and Tracy Morgan in The Originators "I MC NY" Tee
Ice Cube and Tracy Morgan in The Originators "I MC NY" Tee
Jay-Z sporting The Originators' "Property of Hip Hop" Tee (retired)
Jay-Z sporting The Originators' "Property of Hip Hop" Tee
Lupe Fiasco in The Originators NY 70s hoodie
Lupe Fiasco in The Originators NY 70s hoodie

As seen on Jay-Z, Lupe Fiasco, Tracy Morgan, the streetwear line ties in a very now 80’s retro theme with clever “hadda be there” urban, skater and hip hop cultural references, representing a good sprinkling of both east and west coasts throwbacks.

Let’s see how much you know about the old school: do you get these?

Repping The Originators at their Magic booth
Repping The Originators at their Magic booth
In-n-Out Tee, Originators Style
California Love Tee, Originators Style $25
The Originators Power to the Female MC Tee, $26
The Originators Power to the Female MC Tee, $26

The Originators is available here.

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