“The Originators” Flashback for Fashion-Forward Threads

SoJones

Watch SoJonesTV break it down at a Las Vegas fashion trade show last month with Adam Bach, CEO and founder of The Originators. The L.A.-based mens and womenswear label is all about paying homage to “…the early DJs, MCs, Writers and B-Boys of Hip-Hop”.

Ice Cube and Tracy Morgan in The Originators "I MC NY" Tee

Jay-Z sporting The Originators' "Property of Hip Hop" Tee (retired) — Jay-Z sporting The Originators' "Property of Hip Hop" Tee

Lupe Fiasco in The Originators NY 70s hoodie

As seen on Jay-Z, Lupe Fiasco, Tracy Morgan, the streetwear line ties in a very now 80’s retro theme with clever “hadda be there” urban, skater and hip hop cultural references, representing a good sprinkling of both east and west coasts throwbacks.

Let’s see how much you know about the old school: do you get these?

Repping The Originators at their Magic booth

In-n-Out Tee, Originators Style — California Love Tee, Originators Style $25

The Originators Power to the Female MC Tee, $26

The Originators is available here.

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SoJones

SoJones.com is a lifestyle brand, created in 2002, that’s devoted to presenting the latest styles and trends in streetwear fashion. Through various forms of media like interviews with designers, stylists, entrepreneurs, and brand ambassadors, we strive to give you premier style coverage and updates on the ever-changing world of urban culture. Featured in publications such as Investors Business Daily, SoJones publishes fashion-forward content in the form of news articles, trends coverage, and celebrity updates. Aside from fashion, SoJones also continues to report the latest in music and art. We have interviewed celebrities such as T.I., Nelly, Paul Wall, Russell Simmons, Baby Bash, Jadakiss, Sean Kingston, and many more. Credited as the first Hip-Hop clothing website, SoJones continues to dominate the online market with 150,000+ visitors and 200,000+ page views per month, and 13K+ Twitter followers.

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