Watch SoJonesTV break it down at a Las Vegas fashion trade show last month with Adam Bach, CEO and founder of The Originators. The L.A.-based mens and womenswear label is all about paying homage to “…the early DJs, MCs, Writers and B-Boys of Hip-Hop”.



As seen on Jay-Z, Lupe Fiasco, Tracy Morgan, the streetwear line ties in a very now 80’s retro theme with clever “hadda be there” urban, skater and hip hop cultural references, representing a good sprinkling of both east and west coasts throwbacks.
Let’s see how much you know about the old school: do you get these?


