10.Deep Streetwear: Spring 2010 Sneak Preview

SoJones

10.Deep was one of the very first NYC streetwear companies. Established in 1995, the NYC label’s motto is “…forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.”

They’ve kept it fresh all this time with original designs and looks in both their mens and womenswear collections. 10.Deep is tight with R&B artists such as Kid Cudi, last year holding a mixtape launch celebration in his honor.

SoJonesTV caught up with 10.Deep at fashion trade show Magic in Las Vegas last month, where they debuted their newest collection for us. Along with new signature tee designs, we caught a retro Americana vibe in their outerwear and menswear styles that calls to mind a Ralph Lauren hunting lodge turned hip. Emeka Obi for 10.Deep showed us his faves:

Reversible hunting vests
Rugged, retro camouflage jackets
Peacoats with sharp details such as wooden buttons
Rustic chambray long sleeve button downs

The 10.deep skate team recently made a visit to Karmaloop. Check out their video!

10.Deep available here. Spend $50 get free shipping, spend $120 get free shipping plus 10% off!

Here’s a few of our favorites from 10.Deep that are available now:

10.Deep Rumblefish Baseball Jacket, $136

10 Deep Brighton Convertible Flannel, $80

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SoJones

SoJones.com is a lifestyle brand, created in 2002, that’s devoted to presenting the latest styles and trends in streetwear fashion. Through various forms of media like interviews with designers, stylists, entrepreneurs, and brand ambassadors, we strive to give you premier style coverage and updates on the ever-changing world of urban culture. Featured in publications such as Investors Business Daily, SoJones publishes fashion-forward content in the form of news articles, trends coverage, and celebrity updates. Aside from fashion, SoJones also continues to report the latest in music and art. We have interviewed celebrities such as T.I., Nelly, Paul Wall, Russell Simmons, Baby Bash, Jadakiss, Sean Kingston, and many more. Credited as the first Hip-Hop clothing website, SoJones continues to dominate the online market with 150,000+ visitors and 200,000+ page views per month, and 13K+ Twitter followers.

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