Upscale luxury brands have always been a part of the swagger game portrayed by rich emcees and DJs. Hip hop royalty such as Sean “P. Diddy” Combs, Jay-Z and TI are known to sport their own monogrammed gear. Even Kanye West practically ‘begged’ for an internship at Louis Vuitton last year, before finally inking the deal on the Kanye West – Louis Vuitton sneakers and launching them early this year. Young rappers such as Soulja Boy Tellem have also become a huge fan of high-end brands like Gucci, and are often seen wearing them to major events and in their videos.
However, the rappers’ love for the brand has sometimes received sour feedback from the beloved logo owners. The most recent case was when Louis Vuitton denied that Kanye West was officially representing the company when photos surfaced of Kanye wearing his own line of Louis Vuitton kicks next to his naked girlfriend Amber Rose. Sean Combs also had to face the designer luggage giant earlier this year for copyright infringement. In the legal papers, Combs was accused of using the LV logo in two Danity Kane music videos, as well as in the packaging photos of the group’s 2006 album. Although the financial details never surfaced, as a part of the settlement, Combs agreed to remove all visual references and trademarks from future releases of the LV products in the video.
The King of South, rapper T.I. also had to face Louis Vuitton when the two fashion giants requested him to not release the video of “Swing Ya Rag” from his chart-topping “Paper Trail” album. Both companies objected the chorus of the song:
Allright, okay, I don’t dance, no way
I just take my Louis rag out and wave it round in the air
Take my Gucci rag out and wave it round in the air
T.I. and Co. did not release the video. They instead shot a replacement video to T.I.’s single “Live Your Life”.
Amidst the copyright infringement lawsuits and subsequent settlements between rap stars and designer brands, a new line that would appear to be placing itself smack in the middle of the fracas has emerged out of Atlanta. Its products have been worn proudly by the biggest names in hip hop including Sean “P. Diddy” Combs, Young Jeezy, Fergie and Juelz Santana. It’s Exclusive Game, one of the most sought-after hip-hop clothing brand to date.
Aside from their own graphic t-shirt and jackets, Exclusive Game has also been making customized, one-of-a-kind items. In an interview with Bossip.com recently, Exclusive Game reveals that there are no item too crazy for them not to make.
What has been the craziest request?…..What won’t you do?
Yo! A guy requested that I make him a Michael Jackson leather glove with diamonds on it. No wait! This just happened last night, my dude, Jazzy Pha just requested a vest with a Louis Vuitton bookbag attached to it. Jazzy’s my dude. He’s one of my best customers, but it was crazy. Truth be told, if anybody can pull it off, it’s him.
There’s nothing I won’t do. Anything you dream up, I can make it happen.
A recent creation is the custom Gucci monogrammed jacket exclusively made for Sean Combs. Is this an answer to the urban culture’s needs for couture? The decision is yours.
Other custom made jackets / tracksuits from Exclusive Game