About a decade ago, fashion stylists were probably one of the most underrated professions in the fashion world. Today it is one of the most desired jobs of fashion aficionados, as this job promises not only money and upscale social contacts, but also fame and glory.
Within the city Los Angeles and big name fashion schools like FIDM and Otis teaching and producing the next new artist in the face of fashion, where does one go to learn the art of becoming a true stylist? SoJones.com made it a mission to embrace the existence and savor the intricate knowledge of the fashion styling world, in the alleged first Fashion Stylist School in the world. SoJones.com’s own Kate Henrikson, investigates:
In Hollywood I sit in a warehouse studio room alongside 8 other style hopefuls at Luke Storey’s School of Style. Today is day one of an optional 3 day course. This workshop is not for fashonistas looking for advice on where Paris and Rihanna shop. The class is for the die hards who are fashion stylists in training. This is for the guy or gal who is responsible for pulling the outfit that makes the general public go, “I love her style!”.
In the class there are students who have been in the business of fashion for a few years, others just starting out in fashion school and one student who revealed she quit her job recently to pursue a career in fashion. Some were locals and even a few out-of-towners. At any level they all were hunting for the same training that Storey was more than happy to provide.
Being in the business for 10 years, Storey states, he will teach you knowledge in a one day workshop, what you will take you a year to experience on your own in the field. He has the perfect balance of a laid back artist type, combined with the vision of a professional business man. He name drops with ease about gigs he has had styling for tv shows, celebs, and working with top designers. Among the famous names he’s worked with are Marilyn Manson, Foo Fighters, Sarah Machlahan, Daughtry, Rilo Kiley, Kanye West, No Doubt, TV on The Radio and many more. Storey has also appeared in fashion-heavy shows such as The Hills, America’s Most Smartest Model and Glam God.
The ‘Day One’ class is a true crash course in the world of styling. Even before applying their investments -that’s what Storey calls the tuition- students are teased with a bonus of being added to the “Insider Guest List” e-mail group with immediate access to fashion shows, store openings, fashion designer events, sample sales and magazine parties. Combined with the lessons students will be provided with, the bonus will be a killer ammunition for those who’s willing to jump into the fashion world and battle other aspiring stylists to reach the top, which is now only occupied by stylists who are as famous as the celebs they dress. Students are free to choose whether to invest in a one-day class or in all 3 classes of the school’s 3-Day courses (Day One “Class”, Day Two “Shop” and Day Three “Shoot”). As long as Day One is completed, it’s entirely the student’s choice to continue to day 2 or 3 or take a plunge right down to business.
In the Day One Class, Storey preps each student with an in-class workbook that is broken down into multiple sections of the biz. He walks the class through each topic thoroughly and with constant personal examples, which only solidifies his talent and knowhow even more. You will learn about how to develop your own style, and building your portfolio, as well as booking a job, working with PR firms, and all the financial details that come up. With Storey’s personal stories of trial and error, frustrations and triumphs, he shows how rewarding the cut throat business can become. To find out more about the School of Style, visit www.theschoolofstyle.com.