Streetwear Spotlight: Hype Jeans + GIVEAWAY!


Introduce yourself and describe how your brand was started?
Hype Jeans apparel company is a high-end exclusive luxury sportswear brand. The apparel company focuses on vibrant multi- color that is most uncommonly used on fabric detail materials on T-shirt, Varsity Jackets, Hoodies, accessories, Short sleeve Polo and Denim Jeans. The apparel brand categories itself not and urban brand but an exclusive brand which cover and generalize expressing to every category, nationally and race in fashion style of 21 century. The founder of Hype Jeans LLC, Is designer Jean-Maxime Rateau who’s influence are created from France with emulates European cut detail stitching with rare materials added and a favor mix style of Most prominent example of a new form of inward-directed luxury.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
This season’s theme is bright color graphic 90s style with complimentary colors that will definitely match your Nike blazers or dunks.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
BET 106 and park host Terrance and rocsi … in July

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
A popular piece that been on going is the HJ- classic logo and HJF fusion … this piece give people an opportunity to every color items to match with there sneakers or different color heels

What current fashion trend would you like to see thrown overboard?
The skinny jeany for men…. It does not look right … and never will… especially when you can see there boxers, not cool

What is/was one of your most prized fashion pieces, past or present?
One of my most prizes piece is the HJ Wings..

TuPac or Biggie?

Check the brand’s website at, follow Hype Jeans on Facebook and also the brand’s Twitter for more info about its collection.


HYPE Jeans is giving away 3(THREE) packages for 3 (THREE) lucky readers. The packages include:

Package A
HJ classic logo-$40.00
HJ wings- $40.00

Package B
HJ splash -$40.00
HJM emblem- $40.00

Package C
HJF fusion-$45.00
HJF french kiss-$40.00
HJF lady fasha- $45.00

Here’s how it works:

1. Answer this question: What’s the name of the brand we’re featuring today?
2.  You can give your answer from July 4th, 2011 through July 15th, 2011. Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you should you win.
4. Drawing for3 WINNERS will be held on July 18th, 2011. The winner will be announced on this page and on the forums page (

Article Comments Lottery Rules

* One package per winner

* Previous winners must wait 30 days before entering this contest

* Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.

* Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”

* Comments hating on other people will definitely NOT count.

* US Residents only

Don’t forget to visit’s Facebook page: and become a fan!

Check the rest of Hype Jeans collection in our gallery below:


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