Sneak Peek: Beyoncé’s Newest Fragrance Ad

After her previous fragrances: Heat and Heat Rush, singer Beyoncé is moving forward in the perfume industry and getting her third fragrance “Pulse” ready. Beyoncé tells PEOPLE Magazine:

“Pulse is a fragrance you can wear all the time. I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

Pulse features pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and bluebird orchid in its composition. The fragrance is packaged in an upside-down chome and blue bottle. The cap is inspired by Beyoncé’s stage costumes. Beyoncé comments:

“I love [that] because it incorporates fashion into the overall design.”

The fragrance will drop this September, but in the mean time, you can get Beyoncé’s other perfumes: Heat and Heat Rush at Amazon.com.