Who says guys can’t multitask? Singing sensation, Justin Bieber, broke hearts all over the world yesterday as he kissed his girlfriend, Selena Gomez, at the Billboard Music Awards. Bieber, whose 6 award wins included digital artist, fan favorite, top new artist, top social artist, pop album and top streaming song of the year, not only kissed his girl but also launched his first unisex fragrance. (Read about another Billboard Music Awards kiss.)
Well not literally at the same time, but you know what we mean.
WWD reported that Bieber worked with Firmenich to create the fragrance. Bieber hopes his fragrance will bring his fans closer to his world.
“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
Of course, every Bieber product comes with an endorsement to do some good. The pop star will donate a portion of the fragrance’s profits to two of his favorite charities: Pencils of Promise and the Make-A-Wish Foundation. Bieber told his fans:
“Not only am I able to create a fragrance for all my fans, but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.”
“Someday” by Justin Bieber will be available next month. The eau de parfum spray will be priced at $35 for a 1 oz bottle, $45 for 1.7 oz and $55 for the 3.4 oz bottle.
And now, here’s the fragrance ad. Don’t you wonder why Selena Gomez isn’t starring in it?