Streetwear Spotlight: Crystale Clothing + GIVEAWAY!


Jassem Said reached out to SoJones to help promote his barely two months old Crystale clothing line. You’d think he’d have only two t-shirts maximum ready in his ‘collection,’ right? Well, surprise, surprise, Jassem presented a full collection to us, and we were duly impressed. talks to Jassem Said about his UK-based Crystale clothing line.

Introduce yourself and describe how your brand was started.
I’m Jassem and im the coolest guy in the world. Nah im kidding, emm I’m still at student right now in England studying Multimedia & Design, Crystale came about basically because I’m a t-shirt fiend, it’s a result of me not being able to find the shirts that really satisfy a personal addiction of mine, so I decided what the hell, just make your own.

Describe this season’s theme and inspiration for your line.
This season’s theme is most probably inspired by urban street fashion, early Hollywood and New York. I can’t resist throwing New York into one of my shirts. But yeah other than that I just put general things I like and things i think look good onto a shirt. I also think Kanye inspires everyone in some way… for good or bad :p

Any product placements on celebs to keep an eye out for?
Yeah actually we just been in touch with someone that’s getting some tops. All I can say is that they’re on tour with Katy Perry right now…

What has been a surprise fashion hit over the last year?
Probably permanent diamond teeth… or foxtail keychains on men. I must admit I did get one for myself though.

What current fashion trend would you like to see thrown overboard?

Low crotch jeans. Terrible look.

What is/was one of your most prized fashion pieces, past or present?
Definitely my backpack, it is always changing as new ones come out but that’s definitely my favorite accessory. Right now its my MCM one, can’t beat it.

TuPac or Biggie?

OHHH… thats the big question right there… It has to be Tupac.

You can check out Crystale Clothing at the brand’s official website: If you want to be the first one to hear about the brand’s upcoming collections, stalk it at Twitter: @LoveCrystale and Facebook:


If you’re feelin’ Jassem Said’s Crystale steez, you can get some of them for FREE! Crystale Clothing is happy to give ONE super lucky reader a packaged prize worth $130! The package will consist of TWO t-shirts (each retails for $35) and ONE Sweater (retails for $60). Normally we’ll put which t-shirt or sweater you’re entitled to win, but Crystale Clothing wants you to pick your own prize!  Check the details below.

Here’s how it works:

1. Go over to and check out which of the brand’s awesome collection you’d like to get if you win this giveaway.
Write down your choice of prizes below on’s comment box.  Remember, it’s 2 (TWO) t-shirts and 1 (ONE) sweater.

3. You can give your answer April 1st, 2011 through April 15th, 2011. Make sure that when you comment you provide a link of where we can contact you (like your SoJones account, your Facebook, etc.). It makes life easier to be able to contact you should you win.
4. Drawing for ONE WINNER will be held on April 18th, 2011. The winner will be announced on this page and on the forums page (

Article Comments Lottery Rules

* One package per winner

* Previous winners must wait 30 days before entering this contest

* Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.

* Garbage or nonsensical keyboard-pounding comments will not count, like “awr#$ASFasdfkl”

* Comments hating on other people will definitely NOT count.

* This giveaway is open for worldwide participants!

Don’t forget to visit’s Facebook page: and become a fan!


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