Underwear Spotlight: Dylan Ribkoff + GIVEAWAY!


We’ve been talking so much about streetwear that sometimes we need to take a step back and look beneath. What are we wearing under the fly and dope outer wear? To ensure that we’re all fly inside and out, SoJones.com talked to Dylan Ribkoff, the owner and designer of Dylan Ribkoff underwear. There’s a lot more to underwear than we might think!

Introduce yourself and describe how your brand was started?
Dylan Ribkoff, I’m the owner and designer of Dylan Ribkoff Underwear. The brand started out of frustration. I wanted underwear that I looked forward to putting on in the morning. I mean I love clothes, I always cared about the apparel I was wearing, so why should my underwear suffer? I never owned a pair of underwear that I looked forward to rockin’. That’s why I started this line.

Boxers, briefs, trunks… what are guys now more into and what do you recommend for maximum comfort?
I’m the first to say that underwear is a matter of personal preference. However, most guys now tend to be wearing boxer-briefs or trunks. Although I know some guys who swear by Briefs. Personally briefs have never been my thing. It also depends on what you’re wearing. For example, If I’m rockin’ skinny’s with a pair of hi tops I’m likely to wear trunks. If I’m rocking khaki’s with a lil bit of room, I’ll go Boxer Briefs.

As far as comfort is concerned the quality and type of fabric makes the difference. A cotton spandex blend feels great and keeps its shape over time. One of my main goals is to get the underwear looking good without compromising comfort. Feeling good is looking good, you won’t find any g-strings on our site!

Any plan to go beyond underwear and try out the streetwear market?
For sure, It’s only a matter of time. We’re working on some pretty wicked tees right now. We’re perfectionists though, so you might not see them for another couple of months!

Question: what kind of underwear should a guy wear on a romantic date? You know, one which look sexy, yet appropriate.
First of all, the key thing to understand is that women do care about the underwear guys are wearing. They want to see something that fits good and shows off your body.

Second, you have to be confident with what you’re rockin’ down there. If your pants come off and all you have on is a pair of briefs on their last leg, she might just close hers. Legs that is.

Do yourself a favor a get some nice fitted trunks in different colors that look good with your skin tone, and you’ll have your women ready to pounce as soon as she gets a peek.

Which celebrity do you think will look great representing your product?
Tough question, I’ll answer it in 2 parts 1. For an Actor, Johnny Depp, man’s got style. 2. For a musician, Common, because it would be an honor. He’s my all time favorite hip hop artist.

Any tip for SoJones readers regarding underwear?
When you start dating someone new you want to make the right first impressions, so wear the right underwear. If you want to start off that new relationship with a bang, stylish underwear is the way to go.

Be conscience of how often your underwear is visible. Especially if you rock your jeans a lil’ low. Make sure you got a nice waistband showing.

You never know who is going to end up seeing your drawers, so make sure they’re always so fresh and so clean!

You’ll always be fresh and clean with Dylan Ribkoff Underwear. Just visit the brand’s website at: www.dylanribkoff.com.  You can get great quality underwear from $21 up to $24.


Dylan Ribkoff is happy to give out TWO underwears for TWO very lucky SoJones.com readers!

Here’s how it works:

1. Answer this question on this page: What is the name of the underwear brand featured in this page?
2.  You can give your answer within the period of February 4th, 2010 – February 18th, 2011. Make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
3. Drawing for TWO winners will be held on February 20th, 2011. The winner will be announced on this page and on the forums page (http://www.sojones.com/forums/).

Article Comments Lottery Rules
One package per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only

Don’t forget to visit SoJones.com’s Facebook page: http://www.facebook.com/SoJones and become a fan!


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