One of SoJones.com’s favorite up-and-coming brand is IVP Designs, which starts 2011 with a merger that eventually changes its name into White Collar Crime Clothing. SoJones.com talked to LT Deaton, the brain behind the brand and found out about the big changes.
Hi LT, what’s up? How did 2010 go for you? We heard IVP Designs went through some big changes. Can you tell us about it?
Thanks for having me back at SoJones.com. We are grateful for your support. I’m very happy how things went for us in 2010. As you know we started selling in late July of 2009, so 2010 was our first full year as a brand.
I’m sure you know that starting a new business has a steep learning curve for anyone, and it was for us. Plus we launched our brand in the worst recession since the Great Depression and retail got hit as bad, if not worse, than anything. But we never expected the brand to get the recognition it did so fast. Your readers may recall IVP originated from my regretful time spent in a federal prison. So our success is all the more gratifying. We never expected this kind of success so quickly. And for me personally it has helped justify all the support I received from friends and family after I got out of prison.
As far as changes go, I don’t think IVP as a brand changed much, but I do think that we got some clarity about who our customers are.
So the changes were positive ones. The financial success of IVP allowed us to introduce a new line called White Collar Crime. This was planned from the beginning and was intended to include apparel that wasn’t specifically prison inspired and also a bit more upscale. We didn’t retire IVP by any means. But we got such a great reaction from the public and from retailers to this new brand we just decided to go with White Collar Crime Clothing as the name of the parent brand. I believe that it will give us more flexibility to grow both brands. IVP will still be mostly “prison themed” but White Collar Crime Clothing will be more diversified, and I like that.
Do the changes in the company affect the designs? What do you have in store with White Collar Crime Clothing?
Yes, you will see changes in our designs. Nothing too drastic, but we are expanding the company to include “crime themed” designs like our “La Mano Nera” and “Cocaine Blues” tees. We want to have as diverse product line, but still stay true to our origins.
We are currently in production on three more designs and all of these will be branded as White Collar Crime. But don’t worry, IVP will be back.
We heard you’ve been featured in a television show for quite some time now. What’s the show and which shirts will we see on TV?
Yeah, we can’t really believe it ourselves. We’re very grateful to have our brand discovered by Hollywood. Our tees will appear in at least four major television shows in 2011. The first being the new hit FX series “Lights Out”, which premiered on January 11. The show is about a former heavyweight champ boxer making a comeback and dealing with all the trials and tribulations along the way. It’s a great show and the reviews have been excellent. We have been told that the lead actor Holt McCallany will wear our “Beaumont Boxing” and “Deer Island Athletic” tees in 3 or 4 episodes in the first season.
As for the other series appearances, we are waiting to learn when the airdates will be before we announce them.
We see some hats on White Collar Crime Clothing lineup. Will there be other accessories in the future?
You most certainly will see more accessories from us in mid to late 2011. We’re aiming for an early fall launch for our first accessories line. We are in the process of closing a strategic alliance with a well-established apparel company that will help propel White Collar Crime to the next level. This has not been announced yet so SoJones.com is hearing it first.
Where can SoJones fans get White Collar Crime Clothing products?
In addition to selling on our own site, WhiteCollarCrimeClothing.com, we now sell online at both KarmaLoop.com and Amazon.com. And of course we are now carried by some of the premiere streetwear boutiques in the country, like Union LA, Shoe Gallery in Miami and X2 in Boston. Our list of “brick and mortar” retailers is growing and this is so important. One thing lost in the trend to online sales is the loss of direct feedback from the consumer. So the feedback from the stores has been invaluable. If we listen to them, this company has a real shot at longevity.
From today, January 21st, 2011 until February 7th, 2010, if you shop at White Collar Crime Clothing’s official website, you’ll enjoy a 30% store-wide discount if you enter the code: sojones. But, why not try your luck first in the usual Friday giveaways?
WHITE COLLAR CRIME CLOTHING GIVEAWAY!
White Collar Crime Clothing wants to share some of its coolest t-shirts yet to you, SoJones readers. There are 4 (FOUR) t-shirts waiting to be won by 4 (FOUR) lucky SoJones readers. The tees come in two designs, each with two colorways. If you win, you’ll have to indicate which colorways you want (subject to availability). The Beaumont Boxing shirt comes in black and white, while the Deer Island Correctional shirt comes in three colorways: gray, black and white.
Here’s how it works:
1. Answer this question on this page: In which TV Series will White Collar Crime Clothing be featured?
2. You can give your answer within the period of January 21st, 2010 – February 4th, 2011. Make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
3. Drawing for FOUR winners will be held on February 5th, 2011. The winner will be announced on this page and on the forums page (http://www.sojones.com/forums/).
Article Comments Lottery Rules
One package per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only
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