Streetwear Spotlight: Life of Sin + GIVEAWAY!


Once a thing to conceal, these days people wear their sins on their sleeves.  Life of Sin clothing even enables you to wear your sins and wear ’em proud.  From the clothing line that speaks to all walks of life, brothers Oliver and Jorge Ramirez shares all with readers.

Introduce yourself and describe how your brand was started?
Hi, we are Oliver & Jorge Ramirez, brothers from the same mother! We are a Bay Area based clothing line that was started in 09. My brother and I wanted to build a clothing line that spoke to all walks of life and we had a few different names that would work, but when we had the discussion about L.O.S “Life Of Sin” it was that “ahhh” moment. If you think about it, we all live a “Life Of Sin”. We have never looked back since.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
We’ve done some of the 7 deadly Sins (wrath, greed, lust,vengeance) but we are also working on other projects that involve Street and Hip Hop lifestyles. One of our NEW series in our line is called, “Universal Language” geared towards our female audience. Our first installment is..”Vita di Pecatto”, Italian for Life Of Sin. We have always stuck with our, white, and black but are also looking at more vibrant colors for upcoming drops.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
Yes we have lots of friends in the music industry. We have our Greed shirt on The Stooie Bros music video ” Glowing in the dark”. Also we have Ya Boy, Mike Marshall, Baby Bash, Dj Scotty Boy and other celebrities that have rocked Life Of Sin as well.

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
The skinny jeans was a hit over the year, it has gone across lots of genres.

What current fashion trend would you like to see thrown overboard?
We won’t throw nothing over board. We like to see the creativity that one can bring into the industry.

What is/was one of your most prized fashion pieces, past or present?
I’m a big sneaker freak. Jordans would be what I collect most.

TuPac or Biggie?

If you see our Girlfriend shirt, we have a tupac quote ” All I need in this LIFE OF SIN is me and my girlfriend” Tupac is the G.O.A.T but we got mad love for Biggie, both talented and taken from us way to soon.

Check the full collection of Life of Sin Clothing at their website:  Their awesome collection is retailed for a price range of $17 up to $25.  And guess what: all SoJones followers will get a 20% OFF if you shop at the Life of Sin website.  Just enter the code: LOSOJONES at check out!


Oliver and Jorge Ramirez are generous enough to give out FOUR dope Life of Sin items to FOUR lucky readers.  Here are the gear you could win:

1 Cross Rose Vneck – Female – Medium – Retails for $22.00

1 GF (Girlfriend) shirt – Male – Large – Retail for $19.00

1 USA (United Sinners of America) shirt – Male – XL – Retails for $25.00

1 Sweetest Sin Tunic – Female – Medium -Retail for $17.00

Here’s how it works:
1. Every SoJones comment posted on this page from December 3rd – 17th, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for FOUR winners will be held on December 18th, 2010. Winners will be announced on this page and on the forums page (

Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only

Don’t forget to visit’s Facebook page: and become a fan!


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