Streetwear Spotlight: Fistful Apparel


If you’re getting tired of seeing start-up brands with graphic tees that just don’t look right, check Fistful Apparel. You can’t go wrong with a clothing line strongly backed by an illustrator a fashion designer and a graphic designer. Fistful Apparel takes its inspiration from cult and genre cinema, Japanese and European comics, Mexican culture, movie poster design plus the whimsy and aesthetics of the Silver Age of Comic Books. To get to know the clothing line better, SoJones talked to Alexis Ziritt, one of the founders of Fistful Apparel.

Introduce yourself and describe how your brand was started?
My name is Alexis Ziritt and our brand is called Fistful Apparel. Fistful was founded by illustrator Alexis Ziritt, designer Mark Malazarte, and graphic designer/Renaissance Man “AZN Mike” Houlihan. Inspired by cult and genre cinema, Japanese and European comics, Mexican culture, movie poster design, plus the whimsy and aesthetics of the Silver Age of Comic Books, Fistful specializes in creating hand-rendered art, bringing the Calavera Universe from print to apparel form.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)

The theme for our first line is inspired by Comics, Fumetti, spaghetti western, Mad Max, Pulp, Ennio Morricone, Joe Division, Japanese horror, Kaiju and Chambara.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
Our hero Paul Pope

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Silly Bands

What current fashion trend would you like to see thrown overboard?
Mountain dude look and Justin Beiber hair cut.

What is/was one of your most prized fashion pieces, past or present?
My G-Shock and Dr. Marteen’s

TuPac or Biggie?
El Che Guevara

If you like whet you see above, get Fistful Apparel over at their website for a price range of $15 to $18.


Fistful Apparel is giving away 3 (THREE) t-shirts for 3 (THREE) lucky readers.

Here’s how it works:
1. Every SoJones comment posted on this page from November 19th – December 3rd, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for THREE winners will be held on December 4th, 2010. Winners will be announced on this page and on the forums page (

Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only

Don’t forget to visit’s Facebook page: and become a fan!


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