Streetwear Spotlight: Fli Pelican + GIVEAWAY!


Looking for ways to look fly? Then you got to Find Love Inside before you could.  SoJones talked to Diontae “Nino” Bell about his clothing line, Fli Pelican, which is short for “Find Love Inside”.  Also find out about how Fli Pelican mixed work and play in their “rugged wear”.

Introduce yourself and describe how your brand was started?
This entire venture came from a single prayer. Previous to Fli Pelican, I worked with an artist management team as a producer and engineer. As it relates to my future, I just prayed for direction and was lead to starting my own clothing company. Basically I was trying to transition from music to clothing, while servicing the Fli in everyone.

A lot of people don’t know that Fli Pelican is actually an acronym for ‘Find Love Inside’. The Pelican symbolizes selflessness. I wanted to name the company something that held significant meaning and value for everyone. It is important to spread positive energy and be comfortable with yourself; so in essence the company name is a gentle reminder for our consumers to do just that.

My initial vision was to create affordable street wear for men. It eventually evolved into something we like to call ‘rugged wear’; a blend between street wear and business casual attire, using durable materials. Everything at Fli Pelican is done in-house because we want to ensure quality products with every order. Also, when people have specific design requirements, we are able to make mock-ups almost instantaneously.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)
Outside of our current “Fli-Guy meets Fli-Girl” branding experiment, this seasons theme is rogue military. Expect to see more detailed items, deep and rich colors, tailored jackets, and camouflage slacks. On our tee-shirt end, expect more catch phrases and celebrity inspired silhouettes. Hoody’s this season, will be more bold and iconic.

My team is my muse. We all work together, throwing out ideas. Running sh#t daily.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
Fli Pelican has styled a variation of celebrities such as Teayana Taylor, Lil Chuckee, Curren$y, Wiz Khalifa, Big Sean, Aaron Reid, Nia Riley, Beimaejor, Travis Porter and Rosco Dash. Mostly leaders of the ‘new school’, although we’ve had a variation of interested seasoned celebrities.

Fli Pelican has also had several placements in magazines such Edge Mag, XXL, VIBE, Antenna Mag and a few others. We have been featured on various hip hop blogs like,, and a few others. Lastly, we’ve had cable television placements on MTV and BET (music videos).

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)
Right now the ‘Amber Rose’ tee shirt is the hottest selling item. We also have large demands for the ‘Paper Planes – Wiz Khalifa’ tee shirt. Customers usually gravitate toward designs that target what’s new in the media. We released a special edition “Monsta” hoody for Halloween, that had a huge positive response as well.

What current fashion trend would you like to see thrown overboard?
Death to skinny jeans! I’m joking. Everyone has their own style, so who am I to say what needs to be thrown overboard. A lot of fashion today is a carbon copy of something that came before and was thrown overboard at some point in history. Also, something that may look trash on one person, may look like treasure on the next. For me, I’m not impressed with the skinny jeans on men. Leave those for the ladies.

What is/was one of your most prized fashion pieces, past or present?
I love them all! I put a lot of time and dedication into each of my pieces, but if I had to absolutely pick one favorite, it would be our Varsity Jackets. Being from Michigan, I can appreciate a good jacket. Especially one that is Fli.

TuPac or Biggie?
C’mon man. Biggie all day. No explanation needed.

If you’re feelin’ Fli Pelican’s collection, check out more at their official website at and get your fix for a wide price range of $28 up to $365.  Or you can win some Fli Pelican gear from our giveaway.  Read below!


Fli Pelican is sharing some awesomeness with you by giving away 3 (THREE) t-shirts from their collection for 3 (THREE) lucky readers!  Here are the Fli Pelican gear you could win:

  • Paper Planes Tee – collectors edition tee. available in S – 4X men and S – L women. retail value – $36.00
  • Run S#it. Tee – classic tee. available in S – 4X men and S – L women. Pelican slogan. colorways vary. retail value – $28.00
  • Starstruck Tee – tee displays all aspects of FAME, in your favorite coffee brands style. available in S – 4X men and S – L women. retail value – $37.00

Basically, all those t-shirts you see above in the article!

Here’s how it works:
1. Every SoJones comment posted on this page from November 12th – November 26th, 2010 counts as a “lottery entry”. Also make sure when you comment, have a link to somewhere we can contact you (like your SoJones account, your facebook, etc.). It makes it easier to contact you if you win.
2. Drawing for THREE winners will be held on November 27th, 2010. Winners will be announced on this page and on the forums page (
Article Comments Lottery Rules
One item per winner
Previous winners must wait 30 days before entering this contest
Duplicate comments will not count, like posting “I love this forum” or “hi” 50 times.
Garbage or nonsensical comments will not count, like “awr#$ASFasdfkl”
Comments hating on other people will definitely NOT count.
U.S. residents only

Don’t forget to visit’s Facebook page: and become a fan!


Never miss any important news. Subscribe to our newsletter.

Latest Hip Hop and Urban Fashion Leads

Subscribe To Our Newsletter

You will not be spammed by us, the newsletter is released once per month “ONLY IF” we have some decent content.